Area Sales Manager – DACH
BEA Sensors Europe is recruiting an Area Sales Manager for the DACH region, based in Liège, Belgium.
Responsibility
* Identify potential revenue opportunities and develop sales strategy for BEA sensors in pedestrian‑application market.
* Close sales in the region – automate doors, windows and related solutions – and achieve set targets.
* Report directly to Head of Area ‘Center’ and collaborate with Technical Sales and Inside Sales Coordinators.
Key Competencies
* Understand customer needs and fit them into broader portfolio.
* Strong technical curiosity – grasp solutions quickly and work efficiently with engineering teams.
* Create clear, focused selling arguments.
* Team spirit with open information sharing and proactive teamwork.
* Willingness to leave comfort zone – continuous learning is essential.
* Curiosity to understand product sensing and business context.
* Emotional intelligence – listen, capture hidden needs and build trust with customers.
* Adaptability & flexibility – handle evolving tasks and priorities.
* Communication – clear, constructive dialogue inside and outside the company.
* Humor and openness – we enjoy a light, fun working environment.
Experience & Qualifications
* Minimum 5 years as international area or key account manager.
* Bachelor in commercial or technical field.
* Maintain and expand existing customer relationships, establish strategic partnerships with local key accounts and OEM subsidiaries.
* Recognize and realize sales opportunities with existing customers and new prospects.
* Build a strong network influencing the market.
* Conduct product training for customers (technical or commercial).
* Travel readiness – 30–40% of time on the road.
* Comfort with data, statistics and presentations.
Languages
* German – C2 native level, negotiation‑secure.
* English – C1 negotiation‑secure, very good knowledge.
* French – C1/B2 good knowledge; additional languages a plus.
Employer
BEA employs more than 450 passionate employees worldwide. Be part of a technology‑driven, customer‑centric team.
Offer
* Dynamic role in a globally innovative company.
* Chance to join a central, forward‑looking project.
* Competitive salary package with extra benefits.
* Workplace at Liège Science Park.
Location
Aachen, North Rhine‑Westphalia, Germany.
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