Job Title
Manager, Strategic Marketing (PL7) – Regional Product Manager – VELYS Enabling Technologies
Locations
* São Paulo, Brazil
* Santiago, Chile
* Bogotá, Colombia
* Palm Beach Gardens, Florida, United States
Job Overview
DePuy Synthes, a division of Johnson & Johnson, will separate its orthopaedics business into a standalone company. Following the transaction, this role will be held by an employee of DePuy Synthes under its employment processes, programs, policies, and benefits. The Manager, Strategic Marketing will define and drive the regional product and commercialization strategy for the VELYS Digital Surgery and enabling technology platform.
Key Responsibilities
* Own the regional product and commercialization strategy for the VELYS Digital Surgery and enabling technology platform, aligned with global direction and regional priorities.
* Define the regional go‑to‑market approach for VELYS, including segmentation, value propositions, adoption pathways, and expansion strategies for digital and capital solutions.
* Establish and govern regional pricing and commercial models for VELYS enabling technologies (capital, bundled, and solution‑based), in close partnership with Finance and Commercial teams.
* Lead regional new product introductions and platform expansions, applying Launch Excellence (LEX) principles to drive launch readiness, high‑quality execution, and adoption.
* Ensure strong cross‑functional NPI and commercialization planning, coordinating Regulatory Affairs, Professional Education, Marketing, Supply Chain, Finance, and Commercial teams to enable successful launches and sustained adoption.
* Develop and deploy regional sales enablement assets, including playbooks, campaigns, collateral, and value‑based storytelling to support complex digital and capital selling.
* Monitor business performance and adoption metrics, gather market insights and competitive intelligence, and translate learnings into strategic and executional improvements.
* Represent LATAM market needs in Global VELYS Platform Leadership Teams, contributing regional insights to the development of the VELYS platform strategy and sharing best practices across markets.
Qualifications
* Bachelor’s degree in Business, Marketing, Engineering, or Life Sciences.
* Advanced degree (MBA or equivalent) preferred.
* 5–7 years of experience in product management, platform marketing, commercial strategy, or related roles.
* Demonstrated experience with capital equipment, enabling technologies, digital solutions, or other complex, workflow‑based offerings.
* Strong understanding of go‑to‑market strategy, pricing frameworks, and capital selling models.
* Proven ability to lead cross‑functional initiatives and drive execution through influence in a matrixed organization.
* Strong financial acumen, including experience developing business cases, ROI analysis, and performance tracking.
* Excellent communication, presentation, and stakeholder‑management skills.
Preferred Qualifications
* Experience in medical devices, orthopaedics, or other regulated healthcare environments.
* Exposure to digital surgery, robotics, or integrated technology platforms.
* Experience working across multiple markets or geographies within a regional structure.
Additional Requirements
* Language: Portuguese and English proficiency required for regional and global collaboration.
* Travel: Up to 20–40% regional travel.
* Tools: Proficiency in standard office tools (presentations, spreadsheets, dashboards).
Equal Opportunity Statement
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
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