Brand Ambassador – BelgiumLocation: Belgium/Luxembourg, covering (Field-Based Role)Salary: €38,000–€43,000 + 25% Bonus + Car Allowance + Excellent BenefitsPackageOur client is a dynamic, family-run wine and spirits company known for its unique and eclectic portfolio of premium brands. With five successful and distinctive brands under their belt, they have cultivated a strong international presence, partnering with affiliates globally to distribute and activate their products.As the business continues to grow across Belgium and Luxembourg, they are now seeking a Brand Ambassador to elevate their presence across Belgium, working with high-energy on-trade accounts and developing relationships that bring the brands to life on the ground.Key RequirementsWe are seeking an energetic and commercially driven Brand Ambassador with proven success in on-trade sales and brand activation. You will bring a strong understanding of the alcohol beverage industry, the ability to thrive in a field-based role, and the confidence to build partnerships that generate results.Role & ResponsibilitiesReporting to the International Sales Director and working alongside the Regional Market Manager, this is a high-impact, field-based role focused on both commercial delivery and brand building.Key responsibilities include:- Developing distribution and visibility via tastings, incentives, and brand activations- Driving volume growth through engagement campaigns in key accounts- Building and managing strong relationships with wholesaler partners and their sales teams- Generating new business through 20+ account meetings per week which may include hosting parties and tastings at evenings and weekends- Creating and executing activation programmes across bars, restaurants, and nightlife venues- Supporting pricing strategies and ensuring brand consistency- Allocating one day per week to administrative tasks; spending the restin the field- Representing the brand at trade shows, sales meetings, and industry events- Rotating across sub-regions monthly to maximise market coverage- Expected to work from home on Monday to deal with admin, expenses, diary management etc and travel the rest of the weekPackage & Benefits- Base Salary: €36,000–€43,000- Bonus: Up to 25% performance-based- Travel Expenses: €1,000–€1,500/month- Car Allowance: €400–€500/month- Technology Support: Up to €1,000 for laptop- Access to annual sales conferences, a fun and high-energy culture, and the chance to be part of a purpose-driven premium brand portfolio- Circa €18 per annum for expensesSelection Process1. Initial Interview (via Teams) with the International Sales Director and Brand Ambassador – Belgium2. Second Interview with the International Sales Director3. Final Stage: Completion of a DISC personality assessmentSales,Business Development,Brand Activation,Brand Ambassadorship,Alcoholic BeveragesEssential:- Sales experience in the alcohol beverage or food industry- Demonstrated success in on-premise activation and wholesaler engagement- Strong interpersonal and relationship-building skills- Highly self-motivated, hands-on, and capable of working autonomously- Experience managing trade marketing initiatives and client-facing promotions- Based in Belgium with extensive travel across- Fluent in English, and one of French or Flemish, with good working knowledge of the other language- Full driving licenceDesirable:- Existing network in Belgium on-trade (bars, restaurants, nightclubs)- Prior experience with importers or distributors in the alcohol sector