Product Marketing Manager (Senior)Location: KortrijkHealthcare / Medical Device / IVD
About the RoleWe are looking for a Senior Product Marketing Manager to drive launch excellence, value messaging, and sales enablement for a portfolio of healthcare products (HW & SW).In this role, you will own the product communication lifecycle, from launch to End-of-Life/End-of-Service, ensuring strong market positioning and impactful commercial support. You will work closely with Sales, Product Management, Communications, and Regulatory teams to translate product value into compelling messaging and effective sales tools.This is a strategic and hands-on role for someone who combines market insight, commercial mindset, and strong project management skills.
Key ResponsibilitiesOwn product lifecycle communications (hardware & software), from launch to EOL/EOS.Develop, project manage, and implement innovative global launch programs.Enable channel partners and regional teams with the right messaging and tools to drive success.Create and manage product collateral and sales enablement tools aligned with marketing and product strategy.Collaborate with Sales to identify needed tools and manage asset development.Ensure accurate and compelling product presentation on the company website.Validate marketing materials in close collaboration with the Regulatory team.Measure the effectiveness of enablement initiatives and demonstrate commercial impact.Monitor competitive landscape and translate insights into actionable improvements.Own the global marketing plan for the product portfolio (including SUMO), aligned with overall product marketing strategy.Lead monthly Sales Communications and support ongoing internal and external communications.
ProfileMaster's degree preferred (Bachelor's degree required).Minimum 5 years of experience as a Product Marketing Manager or in a similar senior role.Background in Healthcare, Medical Devices, or IVD is essential.Fluent in English (additional languages are a plus).Strong project management and organizational skills.Excellent communication and collaboration abilities.Fast learner with a proactive mindset.True team player with a commercial drive.