Hotel des Colonies Brussels by Mercure Brussels Metropolitan Area
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Cluster General Manager at Atalante Hotels | Hospitality Industry Expert
Position Overview
We are looking for an experienced and dynamic Sales Manager to drive revenue growth and business development for our both property, Ibis Styles and Mercure Brussels, representing a total of 256 rooms along with an active Corporate, Leisure, Events and MICE (Meetings, Incentives, Conferences, and Exhibitions) business.
As a key commercial leader, you will be responsible for implementing Accor’s sales strategies, maximizing hotel occupancy and revenue, and developing strong relationships with corporate clients, travel agents and travel managers, event planners, and key stakeholders. The role requires an entrepreneurial mindset, excellent negotiation skills, and a deep understanding of the Brussels hospitality market.
Key ResponsibilitiesSales & Business Development
·Develop and execute a comprehensive sales strategy to drive revenue across rooms and several segments, corporate, leisure, events, and MICE.
·Identify and target new business opportunities within corporate contract, leisure groups, and MICE markets to increase our market share and profitability.
·Foster strong relationships with key corporate accounts, travel agencies, event organizers, and Accor’s global sales network.
·Conduct sales calls, site inspections, and business meetings with potential and existing clients.
·Monitor competitor activity and market trends to adjust sales strategies accordingly.
Revenue & Performance Management
·Work closely with the Revenue Management team to optimize pricing strategies, quotations, yield management, and maximize hotel profitability.
·Ensure that Accor’s brand standards and commercial policies are implemented effectively to achieve revenue targets.
·Monitor KPIs and sales performance, ensuring that revenue objectives are met or exceeded.
·Participate in weekly/monthly revenue meetings and provide strategic sales input.
MICE & Events Management
·Develop and promote the MICE segment, ensuring strong positioning of both hotels for corporate and social events.
·Work in collaboration with the Events & Operations teams to deliver seamless event planning and execution.
·Attend industry trade shows, networking events, and sales missions to increase visibility and secure new business.
·Provide regular reports on sales activities, forecasts, and market insights to the General Managers and Accor regional, national and international teams.
·Ensure adherence to Accor’s commercial strategies, pricing guidelines, and brand positioning.
Required Qualifications & Skills
·Minimum 2-5 years of experience in hotel sales, preferably within an international hotel chain.
·Proven track record in corporate sales, MICE, and business development in the hospitality industry.
·Strong knowledge of the Brussels market and key business sectors.
·Familiarity with Accor’s sales platforms, distribution systems, and brand standards is a plus.
·Excellent communication, negotiation, and relationship-building skills.
·Strong analytical mindset with the ability to interpret market data and trends.
·Ability to work independently while collaborating with multiple departments.
·Fluent in English, French, (any additional language is an asset).
·Proficiency in Microsoft Office, Salesforce, Opera, and Accor sales tools.
·Availability to travel within Belgium and occasionally to international sales events.
What We Offer
·A challenging and rewarding role within an international hotel group.
·The opportunity to work across two strong brands (Ibis Styles & Mercure).
·Competitive salary with performance-based incentives.
·Training and development programs within the Accor network.
·A dynamic and fast-paced work environment in the heart of Brussels.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Sales and Business Development
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