Group Marketing Manager – Structural Interventions (SI), EMEA
* Location: EMEA HQ, Diegem (Brussels Area), Belgium
* Travel: Up to 30%
* Team: 2 direct reports + 1 dotted-line analyst
* Therapies: LAAO, PFO, ASD, Congenital
Role Overview
As Group Marketing Manager for Structural Interventions (SI) in EMEA, you will lead the strategic and operational marketing efforts for a portfolio of breakthrough cardiac therapies. Based at our EMEA headquarters in Brussels, you will manage a high-performing team and collaborate cross-functionally with global and local stakeholders to drive market development, product positioning, and successful commercialization.
You will be a key contributor to early-phase product planning, business justification, and launch execution, and serve as a technical expert across assigned product lines. Your leadership will shape the future of SI therapies in EMEA, ensuring alignment with customer needs, market dynamics, and business goals.
Key Responsibilities
* Strategic Marketing & Planning
* Define product positioning, competitive landscape, key challenges, and target audiences.
* Lead development and execution of integrated marketing plans in collaboration with global and local teams.
* Shape customer requirements and contribute to product development strategies.
* Product Commercialization
* Drive early-phase planning, business justification, and launch readiness.
* Develop and manage marketing collateral, launch materials, and sales enablement tools.
* Present marketing strategies and performance updates to senior leadership, including LBE cycles.
* Market Development & Awareness
* Lead market development initiatives to raise awareness and adoption of SI therapies.
* Build strong relationships with Key Opinion Leaders (KOLs) across EMEA.
* Conduct product overviews and training for physicians and sales teams.
* Cross-Functional Collaboration
* Partner with global marketing, local sales teams, and market research to ensure successful product launches.
* Analyze limited market release data and share insights with leadership.
* Support advisory boards and gather physician feedback for product planning.
* Team Leadership & Compliance
* Coach and develop team members to achieve high performance.
* Ensure compliance with regulatory requirements and company policies.
* Foster a culture of collaboration, innovation, and customer-centricity.
Qualifications & Experience
* Education
* University degree required; MBA preferred.
* Experience
* Minimum 10 years in sales and marketing within the medical device industry.
* Proven track record in multinational environments and cross-functional leadership.
* Skills & Competencies
* Deep understanding of cardiac therapies and European healthcare markets.
* Strong analytical, strategic, and creative marketing capabilities.
* Excellent communication, influencing, and stakeholder management skills.
* Visionary leadership with a focus on results, innovation, and change management.
* People management and coaching expertise.
About Abbott In Belgium
Abbott is a global healthcare leader committed to helping people live their best lives through life-changing technologies in diagnostics, medical devices, nutrition, and branded generic medicines. In Belgium, we've been innovating since 1948, with over 570 employees across four locations. Our teams work in a dynamic, multicultural environment, contributing to cutting-edge solutions in areas like cardiovascular care, diabetes management, and diagnostics. We offer state-of-the-art training, career development opportunities, and a workplace culture built on integrity, excellence, and inclusion.