Responsible for driving growth through high-performing content across all acquisition and retention channels.
The Performance Content Lead works closely with growth, paid media, CRO, and country teams to translate performance strategy into scalable, conversion-driven content execution. This is a hands-on leading role combining project management, content excellence, and performance ownership, ensuring content directly contributes to acquisition efficiency and revenue growth.
Performance Content Strategy:
Translate growth and performance objectives into a clear performance content roadmap (in parallel with social paid manager)
Define content priorities based on funnel impact (acquisition, activation, retention)
Ensure content strategy aligns with paid media, CRO, and lifecycle marketing initiatives
Project Management & Execution:
Own end-to-end performance content projects (ads, landing pages, email, CRM, UGC)
Manage timelines, deliverables, and dependencies across multiple channels and markets
Coordinate closely with growth, paid media, CRO, design, and country teams
Proactively identify bottlenecks and optimize workflows to increase speed and output
Team & Stakeholder Management:
Lead and coordinate a broader performance content team, both internal and external
Brief, guide, and review work from copywriters, designers, UGC creators, and agencies
Ensure clear briefs, fast feedback loops, and continuous quality improvement
Align stakeholders around priorities, deadlines, and performance expectations
Conversion-Focused Content Optimization:
Develop and iterate performance creatives based on insights and test results
Collaborate on A/B testing of ads, landing pages, and CRM content
Translate performance data into concrete content improvements and new hypotheses
Ensure learnings are documented and shared across markets and teams
Content Quality & Brand Consistency:
Safeguard brand consistency while pushing for performance impact
Balance speed, testing volume, and creative excellence
Ensure all performance content meets brand, legal, and quality standards
Competencies & Requirements:
Strong understanding of performance marketing funnels and content formats
Experience working with paid media, CRO, and lifecycle marketing teams
Familiarity with performance metrics such as CPA, CAC, CVR, LTV, ROAS
Ability to manage multiple content streams across markets and channels
Skills & Attributes:
You are a strong project manager who brings structure to fast-paced environments
You are highly performance-driven and comfortable working with data and insights
You take ownership and push initiatives forward without waiting to be asked
You communicate clearly and constructively with internal and external stakeholders
You combine speed, experimentation, and quality in your way of working
You consistently go the extra mile to maximize impact and results
Who are we looking for?
Drives growth through conversion-focused content across paid, CRO and lifecycle channels
Hands-on, data-driven leader with strong ownership and performance mindset
Turns insights into scalable content that impacts acquisition and revenue
Brings structure and speed to complex, cross-market content projects
Comfortable working with data, experiments and A/B testing
Strong stakeholder manager who aligns growth, paid media and creative teams
Balances brand consistency with performance impact
Thrives in fast-paced, high-ownership environments
What we offer
A role with real ownership and visible impact on how our people processes and company culture are shaped
A competitive salary package, aligned with your experience and level of responsibility
Mobility package, tailored to your role and location
Health insurance via Alan
Learning and development opportunities to support your personal and professional growth
Fun team-building, social and sports activities throughout the year
Access to Benefits at Work, with discounts on brands such as Nike, and IKEA
Employee discount for your pet, because they're part of the family too
A MacBook to do your best work
Home office allowance
Fresh fruit and energising drinks at the office
Ervaringsniveau: Medior - 3 tot 5 jaar
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