Temporary Assignment Earned & Owned Media Senior Associate Make-up
Role Overview
Within the Digital Commerce & Marketing (DCM) team, you will support the development and execution of our earned media and influencers strategy across the Benelux region for our Make up brands (MAC Cosmetics & Bobbi Brown).
Key Responsibilities
* Develop and execute the earned media (press & influence) strategy by defining guidelines aligned with the marketing plan, selecting key media and influencers, preparing campaign briefs and communication materials.
* Manage influencers' campaigns: influencer sourcing, negotiation, contracting, briefing, and post-campaign reporting.
* Conceive, plan, and execute brand events (press & influence) in collaboration with partner agencies if needed.
* Lead cross-functional projects with Marketing, Online, Paid teams to optimize content creation and campaign amplification.
* Prepare monthly reports, track KPIs, and share insights and best practices.
* Monitor media coverage and conduct competitive analysis.
* Drive influencers' outreach for product launches, key campaigns, and ongoing initiatives.
* Deploy the Owned Media strategy and oversee the animation of the Instagram account (MAC Cosmetics BNL), ensuring consistent brand presence, creative storytelling, and strong community engagement.
About You
* 3 to 5 years of experience in Influencer Marketing, either in-house or within an agency, with a strong affinity for the luxury and cosmetics industry.
* Deep understanding of social media platforms, trends, codes, and high-performing content formats (Instagram, TikTok, YouTube, etc.).
* Fluent in French, Dutch and English, both written and spoken.
* Strong communication skills, including:
* The ability to analyze consumer needs and craft clear, impactful messages.
* The capacity to translate brand marketing objectives into consumer-centric communication campaigns.
* A keen eye for creative trends and a passion for beauty.