We are seeking a data-driven and detail-oriented Digital Marketing Specialist to join our global Marketing team. This role will focus on analyzing Digital Marketing performance, CRM data, and customer behavior across all our digital channels to drive actionable insights. The function bridges Marketing strategy and data analytics to drive measurable business growth.
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV. Key Responsibilities: Digital Tools AnalyticsAnalyze performance metrics and utilization of digital channelsMonitor and report on KPIs such as traffic, conversion rates, user engagementBuild and maintain dashboards and automated reporting frameworksProvide insights and optimization recommendations to improve conversion rates and engagementTrack user behavior CRM AnalyticsAnalyze CRM data to evaluate lead quality, conversion rates, segmentation effectiveness, lifecycle performance, and customer retentionDevelop audience segmentation strategies based on behavior and performance trendsDrive customer segment analysis for digital portal content and engagement tracking Digital Customer Portal Customer TrackingTrack and analyze user behavior within and across digital portal modulesIdentify friction points in the customer journeyProvide insights to enhance UX, personalization, and engagement strategiesFocus on conversion rate optimization, tracking conversionDigital Customer Portal access management, user analysis Competencies / Skills:Agile team player, strong analytical mind, digital savvy, excellent communication skills, proactive, curious and open minded, customer centric mindset Profile:Education: Business, Economics, Marketing or Communication university degree background (BS)Experience : 2 years experience in Marketing analytics, digital performance analysis. xjsrcvq Work experience in international Sales & Marketing environment or COM agency. Knowledge of customer journey mappingIT : MS office - especially excel and ppt, advanced knowledge in Google Analytics, CRM platformsLanguage Skills : Fluent in English, any other language is an asset