Seniority Level: Ownership PURPOSE: Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. Our portfolio of iconic brands includes global classics like Stella Artois, Bud, and Corona, and well-known favorites such as Beck’s, Franziskaner, and Spaten. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work. Trade Marketing Executive Indirect Markets Expansion Description: Join the rocketship of the Expansion Team to lead the delivery of the local Trade Marketing Game Plan, strategy and executions for growth of our brands and business in Central Europe scope plus developing markets. Responsibilities/Activities: Full ownership of the execution and sign off of the local trade Operating & Game Plan, leading strategic direction, development and best-in-class execution of brand activations for both On & Off Trade channels. Close collaboration with Sales, Brand, Category Management and other company departments to ensure a coordinated approach to trade marketing campaigns. Ensure plans align with company and brand objectives in collaboration with customers to grow ABI share and volume. Support the sales team nurturing relations with customers and understanding key account needs. Ensure strong sell in and relevance of our activation plans, including some trade visits in the most relevant markets and at the POCs. Set and track KPIs to ensure measurement and impact of activations to drive business results and track costs to guarantee delivery of the game plan within the budget. Develop commercial plans for Global Brands and Local Jewels by adapting toolkits to channel implementation. Ensure all customer brand activations reflect brand values / Visual Brand Identity / Core Creative Idea and strategies while aligning with account goals. Strong project management of key projects such as the launch of innovations in the markets, including full execution from timelines and KPI setting. Work closely on procurement, stock management and delivery of POCM and ensure best practise implementation with the sales team and customers. Responsible for guaranteeing brand consistency through execution, by: Developing and providing the right POCM and necessary tools for Perfect Execution Targeting the right channels in alignment with Sales Objectives and Shared KPIs Training wholesaler/Sales Reps (internal and external) Role based in Leuven, Belgium. Role reports in to Head of Trade Marketing Expansion. Qualifications, Skills & Experience: University Degree (or equivalent). Minimum 1 year experience in an FMCG business in the local market preferred. Project Management experience. Brand, Trade Marketing or Category Management experience preferred. Proven knowledge of our business or clear aptitude to learn. Strong interpersonal and communication skills with proven ability to influence and manage stakeholders. An ability to think strategically and act like an owner. Be fast moving, driven and independent. Agility and willingness to adapt to a changing environment. Fluent English (Speaking, reading and writing). Located in Leuven and able to travel to other markets within the scope. What can expect from us: Opportunity to demonstrate ownership and leadership skills with visibility to key stakeholders in Zone and BU level. Real change to lead and execute plans across touchpoints and customers/channel types. Dynamic, fast moving and asset light team, based in the magnificent city of Leuven. Part of a small but growth-driven team, focussed on delivering results and dreaming big. New ideas are encouraged, welcomed and always listened to – particularly in the fast-paced environment of Expansion Countries. BUILD YOUR CAREER WITH US We recruit for mindset, ambition, and cultural fit. UNIQUE CULTURE We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication. BRANDS EVERYONE LOVES We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites. GROWTH OPPORTUNITIES Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.