Company Profil
With 190,000 employees worldwide and $50 billion sales revenu, Midea Group (ranked 278th in the 2023 “Fortune Global 500”) is one of the world's leading manufacturers of household appliances, air conditioners, robot design and development, industrial automation and logistics solutions.
Opened end 2022, its French subsidiary, Midea Electrics France, is in charge to increase Midea Home Appliances OBM Market Share (Midea, Comfee and Toshiba brands) on the French Market.
Job Summary
As an experienced Product Marketing Manager MDA ( Medium Domestic Appliances - Refrigerator / Washing Machines / Dishwashers / Built In Cooking products ), reporting to the General Manager, you will work in an international start-up environment (English required) and play an active role in the BU development.
Responsibilities include (non-exhaustive list):
* Working on product ranges and marketing documents (product sheets, catalogs, etc.) in collaboration with the product divisions and other European subsidiaries (Germany, Italy, UK),
* Participating in the Pricing strategy for brands according to their positioning, based on available market data (panels & benchmarks),
* Collaborating actively with the EU Marketing & Communication team to manage product launches and promotional operations (back-to-school, Black Friday, Christmas, etc.),
* Working actively on the digitalization of the offer (digital campaigns, social networks, influencers, etc.),
* Making proposals to improve the product offering by studying sales performance, customer feedback, etc.
* Supporting the Sales team in product presentations to customers.
In your Product Division, (MDA) a Digital Marketing Product Manager + 1 Marketing Intern will assist you on your daily operations.
Requirements for the role:
* Business school or university degree in Marketing, Digital or Trade
* 3-5 years of relevant work experience with Medium Domestic Appliances (refrigerators, washing machines, dishwashers, built-in cooking appliances..)
* Dynamic, good interpersonal skills, analytical mind, ability to evolve in an international environment
* Proficient in creating and delivering PowerPoint presentations in English, e.g. Product presentation
* Excellent command of French and fluency in English
* Pack Office knowledge