As Country Manager, your main responsibilities will be to :
Shape & own the BeLux market strategy
* Define the market vision and priorities for Belgium & Luxembourg, adapting the global framework to local realities.
* Build a deep understanding of drivers, barriers, competitors, and user/company behaviors to inform strategic decisions.
* Identify high‑impact growth levers across B2C and B2B.
Accelerate B2C adoption & engagement
* Boost usage of the mobile app and charging access solution through creative, locally relevant activation.
* Work with Marketing on targeted campaigns and growth experiments; ensure seamless onboarding with Customer Success.
* Influence product developments by sharing market insights and feature needs with Product & Tech.
Drive B2B development & support fleet electrification
* Analyze fleet maturity and corporate charging needs to position the B2B SaaS offer effectively.
* Partner with Marketing & Sales to build a solid lead generation engine and qualify opportunities.
* Secure customer satisfaction and long-term usage through close collaboration with Customer Success and B2B Ops.
Turn strategy into execution & measurable results
* Own the BeLux KPIs and P&L: monitor performance, detect weak signals, and propose data-backed improvements.
* Deploy clear action plans and ensure cross-functional alignment for efficient execution.
* Be the operational link between market needs and central teams (Sales, Product, Tech, Marketing, CS).
Build and represent the brand in the local ecosystem
* Become the face of the company in the BeLux market: attend events, engage communities, and expand visibility.
* Develop partnerships with charging networks, installers, service providers, driver associations, and corporate stakeholders.
* Conduct initial discovery visits with prospects, validate opportunities, and coordinate handovers to internal Business Developers.
Prepare the ground for future local expansion
* Identify organizational needs as the market grows and contribute to planning a future local team (Sales, Marketing, etc.).
* Ensure continuous feedback loops to refine positioning, operations, and product-market fit.
The successful candidate will have the following qualities:
* Relevant experience in market development / new market launch / acceleration (ideally in SaaS, digital products, mobility, energy)
* Proven ability to adapt a global strategy to local dynamics and deliver measurable growth.
* Data‑driven: confident with KPIs, dashboards, CRM, and translating field insights into action.
* Strong partnership-building mindset with companies, associations, and institutional stakeholders.
* Entrepreneurial, hands‑on, and autonomous, with excellent cross‑functional collaboration skills.
* Deep understanding of BeLux cultural and business context; EV ecosystem knowledge is a plus.
* Fluent in Dutch, French and English.
Join a company driven by a clear mission: making electric mobility accessible, reliable, and seamlessly integrated into everyday life. You'll contribute directly to the energy transition by helping shape how drivers, companies, and communities adopt EV charging in Belgium and Luxembourg.
You'll evolve within a value‑driven tech environment that combines:
* Impact : your work will influence a market at a pivotal moment for EV adoption.
* Autonomy & trust : the company believes in ownership, initiative, and giving space to build.
* Collaboration : you'll partner daily with experienced teams across Product, Tech, Marketing, Sales, and Operations.
* Learning & growth : access to deep expertise in EV technologies, user behavior, and SaaS operations, plus opportunities to shape a future local team.
* Purpose & vision : join a group committed to sustainable mobility, long-term thinking, and meaningful innovation.