Since 1994, Les Tartes de Françoise has been crafting a gourmet story that began in a small Brussels kitchen, inspired by Françoise's passion for quality, natural ingredients, and simplicity.
Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.
Today, the company has grown into a strong Belgian brand, recognized for the quality of its artisanal products and the experience it offers its customers. We continue to expand across Belgium, driven by the development of our retail network, digital channels, and B2B activities and we invite you to be part of this journey.
We are currently looking for an Interim Marketing Director to cover a maternity leave from June 15 to December 4, 2026. This is a key role at the heart of our strategy and growth, with a broad and hands-on scope.
Your role
As Interim Marketing Director, you will be a member of the Executive Committee and work closely with the CEO and our passionate teams.
1. Strategy & performance management- Ensure the implementation of the defined marketing strategy- Effectively deploy the omnichannel marketing plan (retail, digital, B2B)- Monitor KPIs and drive performance- Manage the budget and prioritize initiatives- Ensure rigorous, results-driven operational management2. Brand & communication- Ensure consistency and proper execution of the brand platform- Implement communication actions (press, influencers, partnerships)- Oversee campaign deployment3. Commercial activation- Deploy in-store marketing and trade marketing actions- Implement activation plans and B2B marketing initiatives4. eCommerce & CRM- Monitor and optimize website performance- Activate CRM and customer loyalty levers- Leverage customer data to improve the omnichannel journey5. Customer experience- Monitor customer satisfaction indicators (NPS, tastings)- Oversee helpdesk and online reviews management- Ensure consistency of the customer experience across all touchpoints6. Innovation & product mix- Ensure smooth execution of the innovation pipeline- Coordinate product launches and associated processes7. Leadership & organization
* Lead and support the marketing team on a daily basis
* Prioritize, structure, and ensure timely execution
* Coordinate with internal teams (retail, production, etc.)
* Represent marketing within the Executive Committee
* Maintain a strong field presence (shops/workshops)
Profile
* Proven experience (10+ years) in a senior marketing role, ideally in retail or a strong brand environment (luxury, premium, food, FMCG)
* Ability to quickly take ownership of a broad scope and ensure continuity with rigor
* Strong combination of strategic vision and hands-on execution
* Excellent analytical skills and KPI-driven mindset
* Strong prioritization, structuring, and time management skills
* Natural leadership with the ability to align and coordinate cross-functional teams
* Strong sensitivity to brand, customer experience, and field operations
* Excellent interpersonal and communication skills
* Fluent in French, with a good knowledge of Dutch
What we offer
Fixed-term replacement contract (min. xjsrcvq 3d/week) : 15/06/2026 – 04/12/2026
* A high-impact mission at the heart of the company
* A comprehensive role combining strategy and execution
* A committed team and a product/brand we are proud of
* A dynamic, demanding, and supportive environment
* If you are passionate about great food, driven by excellence, and full of ideas and energy, you are the ideal person to successfully take on this role!