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Digital marketing manager

Malines
USG Professionals Belgium
Directeur marketing
Publiée le 17 octobre
Description de l'offre

Digital Journey Manager

Starting date:

Ideally early November '25

Duration:

EOY '25, with potential extension depending on internal hiring

Desired working regime:

Full-time

Office location:

Mechelen

Fixed office days:

Tuesday and Thursday

Required languages:

* English (must have);

* Dutch (nice to have).

Interviewing process:

* First interview via Teams (approx. 30 minutes);

* Second follow up interview face to face in Mechelen.

* Job Description

Description/Role:

As a Digital Journey Manager, you will be part of the Digital Marketing department, working on digital journey efforts for residential customers, self-employed professionals, and small businesses. The department defines and implements digital commercial strategy and roadmap. With our strategic goal of becoming a digitally oriented company, you will play a key role in this transformation.

You will develop and execute digital journey strategies, combining marketing, customer experience, and data analysis to drive awareness, conversion, and retention.

Responsibilities:

* Optimize customer journeys from initial contact to purchase and beyond

* Create functional journey maps using a reverse funnel approach

* Formulate hypotheses for A/B testing and interpret results

* Apply expertise in digital marketing, including SEO, SEA, CRO, email marketing, and content marketing

* Set up and monitor performance reporting

* Collaborate with UX/UI teams, IT, and other stakeholders to ensure journey alignment and execution

* Manage budgets and backlogs efficiently

* Present progress in internal forums such as the tribe cockpit

Requirements & Qualifications:

* Minimum 7 years of experience in digital marketing, e-commerce, or digital campaign management

* Strong project management skills with a focus on delivery and quality

* Excellent communication and stakeholder management skills

* Strong analytical mindset and performance orientation

* Ability to navigate complex environments and adapt to changing priorities

* Preferably a master's degree or postgraduate in digital marketing

Must have skills:

* Digital journey mapping

* Adobe Analytics (or Google Analytics)

* SEO, SEA, CRO (including A/B testing)

* E-commerce expertise

* Project management

* Performance reporting tools (e.g., Looker Studio)

Nice to have skills:

* Knowledge of the telco sector

* Dutch language proficiency

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