Digital Journey Manager
Starting date:
Ideally early November '25
Duration:
EOY '25, with potential extension depending on internal hiring
Desired working regime:
Full-time
Office location:
Mechelen
Fixed office days:
Tuesday and Thursday
Required languages:
* English (must have);
* Dutch (nice to have).
Interviewing process:
* First interview via Teams (approx. 30 minutes);
* Second follow up interview face to face in Mechelen.
* Job Description
Description/Role:
As a Digital Journey Manager, you will be part of the Digital Marketing department, working on digital journey efforts for residential customers, self-employed professionals, and small businesses. The department defines and implements digital commercial strategy and roadmap. With our strategic goal of becoming a digitally oriented company, you will play a key role in this transformation.
You will develop and execute digital journey strategies, combining marketing, customer experience, and data analysis to drive awareness, conversion, and retention.
Responsibilities:
* Optimize customer journeys from initial contact to purchase and beyond
* Create functional journey maps using a reverse funnel approach
* Formulate hypotheses for A/B testing and interpret results
* Apply expertise in digital marketing, including SEO, SEA, CRO, email marketing, and content marketing
* Set up and monitor performance reporting
* Collaborate with UX/UI teams, IT, and other stakeholders to ensure journey alignment and execution
* Manage budgets and backlogs efficiently
* Present progress in internal forums such as the tribe cockpit
Requirements & Qualifications:
* Minimum 7 years of experience in digital marketing, e-commerce, or digital campaign management
* Strong project management skills with a focus on delivery and quality
* Excellent communication and stakeholder management skills
* Strong analytical mindset and performance orientation
* Ability to navigate complex environments and adapt to changing priorities
* Preferably a master's degree or postgraduate in digital marketing
Must have skills:
* Digital journey mapping
* Adobe Analytics (or Google Analytics)
* SEO, SEA, CRO (including A/B testing)
* E-commerce expertise
* Project management
* Performance reporting tools (e.g., Looker Studio)
Nice to have skills:
* Knowledge of the telco sector
* Dutch language proficiency