Product Marketer
Hit Apply below to send your application for consideration Ensure that your CV is up to date, and that you have read the job specs first.
Full Time
Location: Belgium, Braine-L’Alleud (Hybrid)
Languages: Dutch, French & English
Do you want to help shape software that affects thousands of lives?
Who are we?
We are ranked as the UK’s #1 construction specific software player and our mission is simple; to provide market leading end-to-end software solutions to the construction and construction like industries across the entire build life cycle.
If you are looking to build an exceptional career with an award-winning company you’ve come to the right place. Our teams are based in the UK, Europe, and India, working on products that are used on a global scale. We have a clear and defined road map to deliver over the next 3 years, which is centred around a large-scale digital transformation as well as continuing our growth and expansion.
We embrace diversity and equality and want our employees to be comfortable bringing their whole selves to work. We are committed to building a team with a variety of backgrounds, skills and views. Creating a culture of Equality isn’t just the right thing to do, it improves every aspect of our business.
The role
We’re looking for a Product Marketer to define how we position and communicate Aproplan’s product, driving feature adoption, user activation, and commercial impact.
Your mission: turn every product improvement into real-world value for construction teams — clearer onboarding, smoother workflows, higher adoption, stronger retention, and better collaboration between office and site.
You’ll be at the centre of how Aproplan evolves its narrative, how we launch features, and how we scale product usage across our customer base.
What you’ll do
Narrative & positioning
Define the “why” behind each feature and translate it into simple, compelling stories that resonate with construction professionals
Build clear positioning and messaging frameworks for new features, workflows, and use cases
Turn technical capabilities into customer value, real-world benefits, and on-site efficiencies
GTM & Launch orchestration
Plan and execute release communications
Prepare internal teams for upcoming updates with clear benefits and impact
Partner with product to provide market insight and support roadmap discussions
Onboarding & user experience
Own the UX communication layer: in-app onboarding flows, tooltips, help docs, product tours
Improve activation by helping users understand how to get value quickly
Collaborate with Product and UX on user journeys, activation funnels, and feature discovery
Content & enablement
Create and maintain product marketing assets: product pages, onboarding content, customer stories, competitive benchmarks, training decks
Equip Sales and Customer Success with pitch decks, feature sheets, and demo scripts
Support internal teams with clear narratives before major releases
Customer insights & research
Run interviews with users and buyer roles in key segments
Consolidate insights into actionable recommendations for product, marketing, and sales
Build and maintain a structured feedback loop between customer-facing teams
Cross-functional alignment
Collaborate closely with Product, Sales, CS, and Marketing teams
Ensure a unified story across teams and channels
Act as the link between what we build and how we sell it
Your journey with Aproplan
Months 1-2
A clear understanding of the customer base and its strongest patterns
A documented assessment of current messaging gaps and inconsistencies
Deep dive into Aproplan: product, workflows, personas, industries
Shadow Product, Customer Success, and Support to understand real customer use cases
Months 3-4
Contribute to your first feature launch: narrative, messaging, onboarding assets
Produce your first success story or internal enablement kit
Delivery of an Aproplan Positioning Guide covering ICP, personas, messaging, and value drivers
A simplified and improved mid-funnel journey based on this work
Months 5-6
Sales teams equipped with standardised materials and using them consistently
Lead full GTM cycles for major features — from positioning to distribution
Internal clarity around how the product should be described to the market
Create product pages, onboarding flows, launch kits, email campaigns, use-case content, and product videos
What we’re looking for
Must-have
3+ years of experience in Product Marketing in SaaS
Based in Belgium and willing to work 2 to 3 days a week in our offices in Braine-L’Alleud
Excellent communication skills in Dutch, French and English, with strong written communication
Experience with user onboarding, feature adoption, or UX-driven communication
A storyteller with the ability to make complex features simple and valuable
Product-curious: you love digging into features, testing workflows, and speaking with users
Collaborative, comfortable working cross-functionally with Product, CS, and Sales
Nice-to-have
Experience in construction, proptech, field collaboration, or operational workflows
Familiarity with onboarding tools, analytics tools, or in-app messaging platforms
Experience in a scale-up or high-velocity SaaS environment
Our Values
We are
United. As part of a team, we’re better together.
We are
Agile. Be the change, we’re on a journey.
We are
Trusted. Do the right thing, we own this.
We are
Driven. Get stuck in, we make it happen.
Like all responsible companies Causeway is aware of the need to recognise the importance of protecting our environment and addressing the climate emergency. Causeway is a carbon neutral company and we offset our calculated carbon footprint. xphnsxz However, we recognise that offsetting is not a permanent solution, so we set environmental objectives to reduce our footprint year-on-year.