Digital Media Buyer (Social) Job Description
About the Role:
* As a Digital Media Buyer (Social), you will be responsible for managing and optimizing digital media campaigns across social media platforms.
You play a crucial role in achieving business objectives by developing and executing effective media strategies.
You work closely with the marketing team and various digital stakeholders to continuously drive improvements.
Responsibilities:
1. Strategy & Planning: Develop long-term strategy and account set-up for Meta and TikTok Ads.
2. KPI Structures & Measurement: Define KPIs and establish measurement frameworks to accurately monitor performance.
3. Performance Optimization: Continuously optimize media campaigns through A/B testing, AI/ML-driven features, and budget allocation.
4. Reporting & Analysis: Report to stakeholders on ROI, ROAS, and CPA, and propose optimizations.
5. Training & Knowledge Sharing: Share knowledge within the marketing team and implement best practices.
6. Collaboration: Work closely with other teams for synergy between online sales and performance marketing.
7. Trends & Innovation: Research new social media features and industry trends to stay up-to-date.
Your Profile:
* Minimum of 2 years of experience in digital media buying, specializing in social media advertising.
* In-depth knowledge and certification of Meta Business Suite (Instagram, Facebook, WhatsApp) and TikTok.
* Strong analytical skills and experience with Google Analytics & Google Tag Manager.
* Experience with automation in media buying (scripts, APIs, bidding strategies).
* Experience with data analysis and dashboarding tools (Looker Studio, Power BI, Excel).
* Solution-oriented, optimistic, and eager to learn.
* Excellent communication skills in Dutch, French, and English.
What We Offer:
* A challenging and impactful role within an innovative company.
* The opportunity to shape the digital strategy on an international level.
* A dynamic work environment with a high degree of autonomy and responsibility.
* An attractive salary package with additional benefits.