* Category Management
* FMGC
About Our Client
Bel Group is a global leader in cheese and healthy snacking, known and loved for its iconic brands such as
La Vache qui rit, Babybel, Kiri, Boursin
and
GoGo squeeZ
. They are specializing in high-quality, great-tasting products that bring joy to everyday moments.
With a presence in more than 120 countries and over 150 years of expertise, Bel has built a unique know-how in creating delicious, convenient, and trusted food experiences for families worldwide. Guided by its mission
"For All, For Good"
, the Group is committed to offering products that are not only tasty but also healthier and more sustainable, making a positive impact on both people and the planet.
They are committed to innovation, sustainability, and putting the consumer at the heart of everything they do.
Job Description
As Senior Category& Trade Marketing Manager, you will lead a high-performing category team, driving growth, profitability, and market share in the fresh FMCG segment. You will combine strategic category management with hands-on leadership, ensuring the successful execution of pricing, trade marketing, promotions, and revenue growth initiatives.
Key Responsibilities:
* Category Strategy & Revenue Growth
* Develop and implement category strategies aligned with overall business objectives.
* Drive revenue growth and profitability through pricing, promotions, and assortment optimization.
* Analyze market trends, consumer insights, and competitor activity to inform category decisions.
* Trade Marketing & Promotions
* Plan, execute, and evaluate trade marketing initiatives, promotional campaigns, and in-store activations.
* Collaborate with sales and marketing teams to maximize ROI from promotional activities.
* Monitor promotional effectiveness and adjust strategies to achieve targets.
* People Management & Leadership
* Lead, coach, and develop a team of category professionals, fostering engagement, accountability, and performance.
* Set clear objectives, monitor progress, and provide regular feedback to ensure team success.
* Encourage cross-functional collaboration across sales, marketing, and supply chain teams.
* Pricing & Revenue Management
* Define pricing strategies to maximize volume and profitability while remaining competitive.
* Monitor margin performance, identify improvement opportunities, and implement corrective actions.
* Work closely with finance and commercial teams on revenue growth management (RGM) initiatives.
* Performance Analysis & Reporting
* Track and analyze category performance metrics, share insights with senior management, and recommend strategic actions.
* Use data-driven insights to optimize category performance and decision-making.
The Successful Applicant
* Master's degree in Business Engineering, Economics, Marketing, or related field.
* At least 5-7 years of experience in category management experience, preferably in FMCG sector.
* Small experience in people management, with proven ability to lead and motivate teams.
* Solid expertise in trade marketing, pricing, promotions, and revenue growth management.
* Analytical mindset with excellent problem-solving skills.
* Strong communication and stakeholder management skills.
* Proactive, results-oriented, and capable of balancing strategic thinking with operational execution.
* Fluent in French, Dutch and English
What's on Offer
* A dynamic and challenging role in a fast-moving FMCG environment.
* Opportunity to lead and develop a high-performing category team.
* Exposure to strategic projects, revenue growth initiatives, and cross-functional collaboration.
* Responsibilities from day 1.
* Competitive compensation package with extra-legal advantages.