The Global Sales Director will be responsible for leading and professionalizing the sales organization of a €200M business, driving sustainable growth across multiple channels and international markets.
This role requires a strategic yet hands‑on leader who can balance operational excellence with long‑term vision, while fostering a high‑performing and customer‑oriented culture. Combining strategic vision with strong commercial acumen, you will act as a key ambassador of our product, fostering long‑term partnerships and guiding your team toward profitable growth.
You will be managing a team of approximately 70 people, including our Customer Service team and our Sales Directors. Our HQ of Sheet Vinyl is located in Avelgem.
Key responsibilities
Develop and implement sales strategies, processes, tools and KPIs to professionalize and scale the sales organization.
Lead and develop an international sales team, ensuring alignment with business objectives and commercial excellence.
Oversee all sales channels including DIY/Retail, Wholesale and OEM/Industry.
Drive B2B and B2B2C business development strategies to maximize revenue and market share.
Manage the customer service department, ensuring best‑in‑class service and strong collaboration with Sales.
Partner closely with the General Manager and other senior leaders to define and execute commercial priorities.
Lead cross‑functional projects that support business growth and operational efficiency.
Represent the company externally with professionalism and credibility at senior (EXCO/GM) level.
Profile
Proven track record in introducing effective sales processes, tools and KPI’s within a medium‑sized organization.
Ability to operate at the right strategic and tactical level: think big, act hands‑on.
Strong experience in both B2B and B2B2C selling environments.
Demonstrated success managing international, multi‑channel sales teams.
Experience managing Customer Service as part of the commercial function.
Able to communicate professionally in at least three languages (Dutch, English, French or German).
Experienced in reporting to senior executive level and managing other managers.
Proven experience leading tender processes.
Strong leadership presence and gravitas to manage a senior team.
Background in the industry or related sectors is a plus – know how the DIY/retail works and how to pinch them.
Willingness to travel approximately 30%-40% of the time.
Experience leading cross‑functional initiatives, good stakeholder management.
What can you expect?
Unilin is a fast‑growing, profitable and bustling group that is active internationally. Innovation is our driving force. Investing in people, technology and sustainable entrepreneurship is characteristic of our culture. Unilin thrives thanks to a team of colleagues that pride themselves on professionalism and entrepreneurship.
In exchange for your expertise, creativity and dynamism, Unilin offers an attractive salary supplemented with fringe benefits, career opportunities, challenges abroad and a wide range of training options.
Who are we?
Unilin is a worldwide leader in interior design and construction materials. Our floors, (decorative) panels, insulation solutions and technologies can be found in the homes and workplaces of millions of people and public spaces around the world.
Our team of 8600 passionate employees across 105 locations in multiple countries aims to improve people's quality of life by launching new innovations and constantly pushing boundaries. Our commitment to excellence and extensive know‑how enable us to make beautiful, sustainable products of the highest quality. And our efforts are rewarded: together we realised a €3.1 billion turnover in 2022. We are also proud to be a part of Mohawk Industries, the global market leader in flooring with a $11.6 billion turnover and 41,000 employees.
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