Slatkin + Co, founded by Harry and Laura Slatkin, redefined the luxury home fragrance industry in the 1990s, becoming the #1 brand in luxury department stores worldwide. With Harry Slatkin's renowned fragrance expertise and business acumen, the company expanded into a global leader in the industry. The company has collaborated with prestigious names like Ralph Lauren, Elton John and Christian Dior, and today continues to lead the market with innovative brands like Homeworx, and ScentWorx by Slatkin + Co.
Role Description
We are seeking a high-impact, modern CPG sales leader to drive sustainable, profitable growth across including Mass Brick and Mortar. Reporting to the CEO, the VP- Mass Retail Sales is a member of the Executive Leadership Team and serves as the company’s commercial growth architect. This role is focused on unlocking the full potential of our existing commerce channels, most notably scaling CVS, Home Depot, Target, and Walmart, through best-in-class commercial strategy, and data-driven execution. This leader will own customer P&Ls across retail partners, and lead joint business planning across accounts. They will go beyond traditional sales, bringing deep expertise in Retail Media Networks, Revenue Growth Management (RGM), and omnichannel shopper behavior to drive measurable impact.
Key Responsibilities
Omnichannel Strategy & Commercial Growth
* Define and execute the omnichannel growth strategy across retail to deliver sustainable, profitable growth.
* Increase productivity of core SKUs, successfully commercialize new innovation, and expand total points of distribution (TDPs) over the next three years.
* Drive distribution, visibility, and conversion within existing partners, with a focus on Target, and Walmart.
* Lead best-in-class execution across pricing, promotion, pack architecture, and assortment to maximize ROI and profitable growth.
* Own Retail Media and shopper marketing in partnership with Marketing, ensuring investment drives both conversion and brand equity.
* Apply Revenue Growth Management (RGM) principles to optimize trade spend, pricing strategy, and promotional effectiveness.
* Leverage data, analytics, and AI-driven insights to continuously improve performance and decision-making.
P&L Ownership & Joint Business Planning
* Own customer P&L across Mass Retail delivering against revenue, margin, and profitability targets.
* Lead joint business planning with key retail partners, aligning on growth strategies, investments, and success metrics.
* Drive high-impact negotiations that unlock incremental opportunities and long-term value.
Cross-Functional Leadership
* Partner closely with Marketing, Creative, Product, and Finance to align commercial strategy with brand, innovation, and financial goals.
* Ensure seamless integration of media, messaging, and commercial execution across all channels.
* Build, lead, and develop a high-performing omnichannel sales team.
* Manage and elevate broker relationships to ensure accountability and best-in-class execution.
* Foster a culture of ownership, agility, and continuous improvement aligned with Slatkin and Co’s values.
Qualifications
* Experience & Hands-On Leadership : Progressive leadership experience in CPG, with direct, hands-on ownership of omnichannel commercial strategy, including retail media, shopper marketing, price-pack architecture, and trade negotiations. Proven ability to both set strategy and execute in-platform, driving measurable profitable growth. Turnaround experience not required, but preferred.
* Expertise : Proven success driving growth across CVS, Target, and Walmart, with deep mastery of each.
* Commercial & Financial Acumen : Strong command of Revenue Growth Management (RGM), trade optimization, pricing and promo strategy, with experience owning and actively managing a P&L.
* Analytical & Data-Driven : Highly analytical, with the ability to translate POS, panel, and digital data into clear actions and strategies. Experience leveraging agentic AI and advanced analytics preferred.
* Strategic Negotiation & Influence : Exceptional ability to lead joint business planning, influence with retail partners to negotiate high-impact outcomes.
* Team Leadership : Proven ability to build and develop high-performing teams and manage broker partners, while maintaining a hands-on approach.
* Cross-Functional Leadership : Experience partnering closely with Marketing, Creative, Operations, and Finance to align commercial strategy with broader business objectives.
* Mindset : Entrepreneurial, curious, and results-driven, with a bias for action and a commitment to continuous improvement.
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