Channel manager | solutions for decorative and industrial application

What's in it for you?

Join a global industry leader with a strong sense of purpose. You'll represent well-established premium brands and be part of an organization where sustainability and product quality are deeply embedded in the business, not just in marketing messages.

Real work-life balance, not just a slogan. Enjoy flexible working hours, remote work options, and additional leave days on top of your regular vacation entitlement (+!), because your time matters.

Competitive compensation & extras. A market-aligned salary complemented by attractive benefits and a comprehensive package designed to reward your contribution and impact.

A culture of ownership and impact. No rigid -to- mentality here. You'll operate with a high degree of autonomy, shape your own channel strategy, and see the tangible results of your work in the market.

Grow within a diverse and inclusive organization. The company actively invests in talent development and fosters a workplace where employees are encouraged to bring their authentic selves to work and build long-term careers.

About the Role

Our client is a global leader in the consumer and professional products industry, operating across numerous international markets with a portfolio of well-established brands.
For this position, you will join the local commercial team to drive growth and brand activation within a specialized retail channel, a dynamic environment where your work directly shapes the customer and end-user experience in-store.
As Channel Manager, you are the strategic and operational driver behind everything that happens within your channel. Your mission is to grow revenue, profitability, and market share by translating brand and marketing strategies into impactful commercial execution.

Channel Strategy & Planning
You own the channel strategy and annual business plan, from vision and budgeting to market analysis and shopper insights. You translate strategic objectives into a clear activation roadmap and ensure flawless execution across the channel.

Develop and implement the channel strategy and annual business plan, including vision, planning, concepts, budgeting, and market insights

Translate marketing and brand strategies into operational promotional plans across the product portfolio

Evaluate promotional initiatives through pre- and post-performance analysis and continuously optimize effectiveness

Manage channel budgets, priorities, and timelines to maximize return on investment

Activation & In-Store Excellence
This role is heavily focused on activation, communication, and execution rather than extensive data analysis. You bring brands to life through best-in-class in-store experiences, promotions, events, merchandising, and point-of-sale visibility.

Drive brand activation initiatives tailored to the specialized retail channel

Optimize the in-store experience through merchandising, displays, point-of-sale communication, promotional campaigns, and events

Coordinate closely with commercial and field teams to ensure strong engagement and execution of activation plans

Monitor product availability and support initiatives to maintain optimal stock levels across the channel

Stakeholder Management & Insights
You act as a key link between marketing, sales, account management, analytics, and external partners. You support commercial initiatives, provide actionable insights, and ensure alignment across stakeholders.

Support commercial teams with negotiations, business planning, and retailer partnership development through data-driven recommendations

Collaborate with analytics teams to translate market, customer, and shopper insights into actionable opportunities

Deliver regular performance updates, channel reviews, and strategic recommendations

Coordinate cross-functional projects to ensure initiatives are delivered on time, within budget, and with measurable impact

About the ideal candidate

You have proven experiencein channel marketing, trade marketing, category management, or sales support within a retail environment, and you know how to combine strategic thinking with hands-on execution.

You are analytically capable and can work with sell-in/sell-out data to shape recommendations, but your real superpower is activation and communication, not spreadsheet marathons.

You have experience building and executing channel plans, activation calendars, promotional strategies, and running pre- and post-campaign evaluations.

You can managebudgets rigorously and work in a structured way with clear priorities and tight deadlines.

You are a natural communicator and coordinator, you thrive at the intersection of marketing, sales, field teams, and retail partners, and you know how to get people excited about a plan.

You are hands-on and solution-oriented: when something needs to happen, you make it happen.

You have strong Microsoft Office skills; experience with reporting tools like Power BI is a plus.

You are fluent in Dutch, French, and English