PpbLocation: /b Belgium / Europe (On-site: Sint-Truiden) /p pbStage: /b Seed → Series A /p pbFocus: /b Performance, PLG, Lifecycle Automation /p h3About Airocollect /h3 pAirocollect is transforming the construction and roofing industry by turning complex drone and LiDAR data into instant, actionable insights. We’ve moved past the "cool tech" phase and are now scaling a high-velocity SaaS engine. We are looking for a marketing leader who treats the funnel like a product—optimizing every touchpoint from the first YouTube ad to the "Aha! moment" of a user's first FastScan. /p h3The Role /h3 pAs the Marketing Lead, you will own the entire customer journey. Your mission is twofold: /p ul libDemand Gen: /b Fill the top of the funnel with high-intent leads across Europe. /li libGrowth Ops: /b Work deep inside the product and CRM to ensure those leads activate, convert, and stay. /li /ul pYou will be the architect of our "Automation Layer," ensuring that no lead goes cold and every trial user is guided by "digital handholding" toward their first scan. /p h3What You’ll Be Responsible For /h3 h31. Multichannel Performance Marketing /h3 ul libGlobal Execution: /b Manage and scale paid channels (Meta, Google Search/Display, YouTube, TikTok) across our core markets: NL, FR, EN, and DE. /li libCreative Ownership: /b Lead the hook, copy, and design direction for ads. You’ll turn "drone data" into "saved hours and higher margins" for roofers. /li libBudget Orchestration: /b Data-driven allocation of spend to maintain a healthy CAC/LTV ratio. /li /ul h32. Product-Led Growth (PLG) Activation /h3 ul libThe "Aha" Moment: /b Partner with the Product team to build in-app triggers and "digital handholding" (UserGuiding) to move users to their first FastScan within 7 days. /li libFunnel Optimization: /b Lead projects to increase the activation rate of inbound leads through friction‑free onboarding checklists and milestone-based rewards. /li /ul h33. Lifecycle Retention Automation /h3 ul libZoho Mastery: /b Build and manage the "Automation Layer." This includes 1/3/7/14‑day email sequences, usage‑based triggers (e.g., "Going Quiet" alerts), and pre-renewal value recaps. /li libChurn Prevention: /b Execute data‑driven plays to re‑engage "At Risk" customers before they churn, using automated social proof and "Push-to-Value" messaging. /li /ul h34. Content Web Presence /h3 ul libWebsite as a Sales Tool: /b Optimize the marketing site for conversion, including ROI calculators, FAQ overhauls, and localized landing pages. /li libEducation Authority: /b Manage the Airocollect Academy, ensuring documentation and video tutorials (in 4 languages) act as a conversion tool, not just a support tool. /li /ul h35. Data Tracking Orchestration /h3 ul libFull-Stack Attribution: /b Close the loop between ad spend, Zoho CRM data, and in-product behavior. You should be comfortable ensuring that "Google Ads Click A" results in "FastScan Action B." /li /ul h3What We’re Looking For /h3 ul lib5+ Years of B2B SaaS Experience: /b You have a proven track record of scaling software products in a B2B environment. You understand the nuances of trial-to-paid conversions and long-term LTV. /li libThe Growth Architect Mindset: /b You don’t see marketing as "ads" and product as "code." You see one continuous machine. You are obsessed with bottlenecks and love finding the one experiment that will unlock a 10% lift in activation. /li libTechnical Marketing Proficiency: /b You are a "low-code" power user. You are comfortable connecting APIs, setting up complex workflow logic in Zoho, and ensuring tracking pixels are firing correctly across platforms. You are fundamentally data-driven and experiment-led. /li libCreative Hands-on Ability: /b You can "do" as well as "lead." Whether it’s drafting a high-converting email, building a landing page, or recording a 10‑minute demo video, you have the skills to produce high-quality content yourself to maintain velocity. /li libMultilingual Capability: /b Airocollect is a European powerhouse. Professional fluency in bEnglish /b and at least one other core language ( bDutch /b, bFrench /b, or bGerman /b ) is essential to manage our localized campaigns. /li /ul h3What We Offer /h3 ul liA "seat at the table" during our most pivotal growth phase. /li liDirect influence on product roadmap and commercial strategy. /li liCompetitive salary and potential road to meaningful equity upside. /li /ul /p #J-18808-Ljbffr