ICF Next is one of Europe’s leading integrated communication agencies, specialising in large-scale campaigns across the European Union. We deliver innovative and impactful content strategies for our diverse clients. Our team thrives on creativity, collaboration, and a deep understanding of the digital landscape.
Job Summary: We are seeking a talented and experienced Content Strategist to join our team. The Content Strategist will develop and implement content strategies that align with our client's campaign communication goals. This role requires a deep understanding of audiences, multi-channel distribution, digital storytelling, and EU policies. Expertise in SEO and AI-driven content optimisation is a plus. The ideal candidate will have excellent communication skills, a creative mindset, and the ability to work collaboratively with cross-functional teams.
Key Responsibilities
1. Conduct policy research to understand the target audience’s specific context and content preferences.
2. Client Collaboration: Work closely with clients to understand their needs, provide content, strategic insights, and ensure the content aligns with their brand voice and objectives.
3. Content Strategy Development: Develop and implement a comprehensive content strategy that aligns with our client campaign objectives and communication project goals and target audience needs.
4. Collaborate with cross-functional teams, including marketing, design, and product, to ensure consistency in messaging and brand voice.
5. Content Creation and Management: create and oversee the creation of high-quality content, including blog posts, articles, social media posts, videos, and other digital content to ensure coherence across channels.
6. Market Research: Stay up to date with industry trends and best practices in content marketing and digital strategy.
Requirements :
7. Data analysis: Strong analytical skills for measuring content performance and making data-driven recommendations for improvement
8. AI and technology proficiency for content optimisation (SEO & AI-driven content optimisation) and analysis
9. Proficiency in distributing content across various platforms and understanding each channel’s nuances
10. Strong understanding of SEO, content marketing, and digital marketing trends.
11. Proficiency in content management systems (CMS) and digital analytics tools
12. Excellent writing, editing, and proofreading skills
13. Ability to create compelling and engaging content for various digital platforms
14. Excellent command of English
15. Master's degree in marketing, or communications or Journalism, or a related field
16. Proven experience as a Content Strategist, Content Manager, or similar role for a minimum of 3 to 5 years
17. Ideally, a proven experience working within or with EU institutions
18. Excellent communication and collaboration skills
19. Creative mindset with the ability to think outside the box
If you’re passionate about shaping impactful content strategies and working on high-profile campaigns across Europe, we’d love to meet you! Apply now to be part of our team.
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