Our client is a key player in the transportation and
mobility sector. Committed to modernization and operational
excellence, the company is undergoing significant transformation to
enhance its services, optimize internal processes, and prepare for
future challenges in a rapidly evolving market. Digital Performance
Marketing Specialist - Brussels Functieomschrijving As a Digital
Performance Marketing Specialist, your main responsibilities will
be to : - Develop, execute, and optimize international SEA
campaigns (Google Ads, Microsoft Ads) with a strong focus on
performance and ROI. - Lead YouTube and Google Display campaigns to
build international brand awareness and support employer branding.
- Define and implement strategic approaches tailored to target
audiences, campaign objectives, and available budgets. - Analyze
digital performance data and translate insights into clear,
actionable reports. - Manage and continuously improve SEO (both
technical and content-driven), in collaboration with internal
content and data teams. - Foster a data-driven culture within the
team by measuring, reporting, and challenging campaign
effectiveness. - Align and coordinate closely with multiple
internal teams - including paid media, content, data analytics, and
employer branding. Profiel The successful candidate will have the
following qualities: - Proven experience in digital marketing. - At
least 2 years of hands-on experience managing and optimizing SEA
and SEO campaigns. - Strong ability to work with Google Ads
(Search, YouTube, Display) and Microsoft Ads, and ideally, have
used tools such as GA4, Adobe Analytics, Semrush, Screaming Frog,
and Google Search Console. - Analytical, precise, and ROI-driven,
with the ability to propose data-backed optimizations. - Ability to
manage budgets and campaigns autonomously - from setup to
evaluation. - Fluent in Dutch and French Aanbod - A meaningful role
where you help shape the international visibility of a well-known
brand. - An internal digital hub that acts as a true Digital
Competence Center. - A collaborative, open-minded work environment,
with direct access to decision-makers. - Continuous learning
opportunities and the chance to work in a complex and evolving
structure at the heart of mobility in Belgium and
Europe.