COMPANY
All Sport is a family-owned business founded in Belgium in the 1970s, where the headquarters and warehouse are still located today. Over the years, our company and organization have grown internationally.
Our goal is to successfully establish brands within the European market by focusing on customer needs, maintaining close contact with the brands, and translating them to the local market.
Our sales teams invest in long-term, local relationships with our customers. They are driven by their ambition to inform, inspire, and provide support.
We stand out through our personal approach and solution-oriented mindset. We invest in local offices, showrooms, the integration of specialized sales teams, and multilingual customer service.
VALUES OF OUR COMPANY
Passion We use our drive and commitment to motivate and inspire others.
People People are the core of our company, they make the difference.
Entrepreneurial We are ambitious and not afraid to take on new challenges.
Diversity We believe that diversity promotes creativity and that different perspectives feed the best ideas.
FUNCTION
As the Dakine Ecommerce specialist you are responsible for managing and optimizing Dakine.com. This includes overseeing website performance, product listings, promotional calendar, digital marketing campaigns, and customer experience to drive revenue growth. The website operates in Western Europe countries with multiple languages and currencies.
YOUR PLAYING FIELD
Online store management
* Manage day-to-day operations of the e-commerce website (based on Shopify Plus)
* Ensure product listings are accurate, up-to-date, and optimized
* Monitor website functionality, UX, and performance
Product & merchandising
* Upload and maintain product information (descriptions, images, pricing)
* Brief content creation to the Dakine design team when needed. (Specific Banners, product shooting)
* Optimize product pages for conversion (SEO, content, visuals)
* Plan and execute online merchandising strategies
Digital marketing
* Manage traffic acquisition by implementing a holistic funnel approach (SEA, Paid Media, CRM,SMA)
* Plan and execute promotional marketing calendar across channels (email, paid ads, SEO, social)
* Collaborate with Dakine marketing manager to integrate key launches and content
Analytics & reporting
* Track KPIs such as conversion rate, AOV, traffic, and revenue
* Provide insights and recommendations for growth
Customer experience
* Work closely with customer service to monitor customers feedback and resolve issues impacting sales
* Ensure a smooth user experience on the website
Sales planning
* Build a 12 months forecast together with the Brand Director
* Manage product availability and assortment based on sales
KPI
* Traffic growth / Online revenue growth / Conversion rate / Average order value (AOV) / Customer retention rate / Consumer acquisition
EXPERIENCE AND KNOWLEDGE
* Bachelor/Master communication & marketing
* Experience with Shopify Plus
* Sales mindset with a proven digital commerce experience (planning and executing promotional campaigns)
* Capacity to plan and execute marketing campaigns and knowledge of CRM/email tools
* Strong planning and reporting skills
* Affinity with Action Sports and Sports in general
WHAT DO YOU GET IN RETURN
* A market‑competitive salary package
* Expense allowance
* Company laptop
* Flexible working hours, including the possibility to work from home
* Hospitalisation insurance
* Bicycle & car leasing options via a salary exchange scheme
* You will join a professional environment where you can work independently, while always being supported by a strong internal team
READY FOR KICKOFF?
Can you already see yourself sprinting toward success in this role? Apply now and become our Ecommerce specialist! Together, we achieve top performance, both in the workplace and beyond.