International Sales Representative – Premium Hospitality (M/F/X) International sales, business development, hospitality, premium design, B2B projects, distribution, partners, account management, Western Europe, North America, Central America, luxury, hotel equipment
Hays is recruiting a Sales Representative for Western Europe, North & Mid America on behalf of a Belgian manufacturer specialised in premium solutions for the hospitality sector. This scale‑up combines entrepreneurial spirit with high‑quality local production and an international footprint. In this international position, you play a key role in driving commercial growth in Western Europe as well as North and Central America. You help grow the company’s existing premium hotel groups, distributors and key partners.
• Identify immediate opportunities: additional orders, expansion to new product categories, updates of existing ranges, new project needs
• Detect additional hotels within a group that could be equipped
• Ensure a structured pipeline follow‑up with Internal Sales and internal teams
You build new business opportunities in premium hospitality (4*+, lifestyle, luxury).
• Prospect international hotel groups, chains and hospitality‑oriented investors
• Initiate and qualify large‑scale projects (hotel complexes, resorts, openings, renovations)
• Build long‑term commercial relationships based on trust and quality
Identify the best distributors, agents or commercial partners per country
• Evaluate their relevance based on portfolio, local presence and hospitality positioning
• Negotiate commercial agreements, territories, targets, price levels and margins
• Market analysis, positioning and representation
• Gather market insights: design trends, functional expectations, hotel operational constraints
• Benchmark the value proposition against international competitors
• Represent the company at international trade fairs (e.g. Training and support for partners
• Close collaboration with Internal Sales, production, engineering (for customised solutions) and logistics
• Contribute to building a structured commercial framework in a scale‑up environment where not all processes are fully established
Bachelor’s degree in business or management
• Proven experience in international B2B sales with project‑based cycles within hospitality or premium design/equipment
• Fluent English, professional level in Dutch and/or French
• Experience with complex sales cycles and multiple stakeholders
• Contract: permanent or freelance possible
• Apply online now or contact Lyne.