Experiences in B2B sales with wholesalers? Experiences in operational marketing? Experiences in People Management? Strong interest or background in the agricultural sector? Bilingual in French & Dutch? This position is for you !! Our client is a Belgian family-owned company with over 100 years of experience in the distribution of premium technical equipment for the agricultural sector, the green/landscaping sector, and material handling. It employees +100person, generates +150M€ of annual turnover and aims to strengthen its market position by focusing on leading-edge technology, strong partnerships with dealers, and efficient services in sales, marketing, after‑sales, and financing. As a successful Sales & Marketing Manager - Agricultural Machinery - FR/DU, you will have the following responsibilities: Lead the commercial strategy: annual sales plan, margins, product mixAnimate and guide the sales & marketing team (define priorities, coordinate & coach the team on the field) - you will be responsible of 3 areas sales manager, 3 product managers & 2 persons in the back office Manage pricing strategy and negotiate with key accounts & dealer networksDevelop business via demo machines, rental, and used equipmentBe responsible of the company brand by owning all marketing & communication activities & ensuring their consistency: marketing materials, digital channels, campaigns, ... Handle the implementation of a new CRM systemStrengthen communication with the dealer network: newsletters, events, information sessionsOversee events & trade fairs: stand concept, logistics, demos, post‑event analysisAct as main link between manufacturer & internal teams; track KPIs, market trends, bonusesAs a successful Sales & Marketing Manager - Agricultural Machinery - FR/DU, you will have the following profile: +5 years experiences as B2B sales leader with strong commercial development skills & ability to negotiate with wholesalers Experiences with long selling cycle & technical products (agriculture, machinery, industry)Previous experience in people management or team coaching Background or strong affinity with the agriculture sector is a plus Solid experience in operational marketing Comfortable in managing projects (CRM, reporting, process optimization)Strategical mindset coupled with the willingness to remain operational & available for the teams Personal traits: entrepreneurial mindset, structured, responsible, clear communicator, low ego. Languages: Fluent in French, Dutch & English As a successful Sales & Marketing Manager - Agricultural Machinery - FR/DU,, you will have: A key, high‑impact role shaping the company's commercial & marketing evolution.Autonomy, trust, and a clear strategic framework. A competitive package incl. bonus, company car (or mobility budget), net allowance, extended insurance, cafeteria plan, meal vouchers. [A chance to build something long‑lasting within a growing, value‑driven family business. Newsletter, Pricing Strategy, Logistics, Area Sales, KPI, Communication, Market Trends, Entrepreneurship, Team Leadership, Machinery, Team Coaching, Sales Planning, Sales, Campaign, Digital Channels, Skills Development, Back Office, Sales & Marketing, Agriculture, Agriculture, Coordination, Key Account, Team Coaching, Project Management, VOS, Networks, Rental, Commercial Strategy, CRM systems, Networks, Process Development, Annual Revenue, Trade fairs, Technical Product, Reporting, Negotiation, Marketing Material, Equipment Operation, Post Event Analysis, B2B Sales, People Management, Implementation