For our customer, a leading European food group that manufactures and sells high-quality food products and located in Ghent, we are exclusively looking for anInternational Channel Marketing Manager Artisan Bakery PBFSAs Channel Marketeer Central you are responsible for developing the overall channel marketing vision and strategy. The role comprises of two main result areas:Bring acceleration to your channel through the right channel marketing plans, including portfolio/ innovation, brand and activation strategy.Ensure that the defined strategy is excellently translated locally. TASKS AND RESPONSIBILITIES Channel marketing vision & strategyDefine key priorities together with Business Line Management Team and accordingly marketing actions to drive the channel performance (brands activations, innovation, ..)Be the global Artisan Bakery channel expert in the Business line.Activate and leverage international brands like St-Allery, Gold Cup and Opal, supported by the International Technical Advisor for Artisan Bakery.Set Channel KPIs & approach to be rolled out locally, analyse and monitor channel / category performance and set corrective action.P&L guardian on channel level, review total group performance & propose optimizations.Liaison HQ/Local Commercial teamsEnsure the category management policies (brands, product range, pricing and marketing) are reflected in action plans to be implemented by the all countries through international brands or local hero brands.Support the local teams in the implementation of strategic projects.Install international synergies & share best practices.Align amongst the Artisan Bakery marketing plans of both Business Line.Initiating and managing (international) projects. You are the key figure between the various departments for the most important projects.Coordinate tasks of the International Technical Advisor for Artisan Bakery.Market and product knowledgeGather and retain market knowledge on our categories and channel.Monitors competitors' activities in the Artisan Bakery channel and transform observations into actionable insights.Organize internal training and review meetings.Portfolio ManagementManage the current product range: perform an ongoing SWOT analysis of the current range (profitability) and analyze new product opportunities.Follow-up of sales of new introductions in the assortment.Spotting gaps in the assortment in close cooperation with the local marketing managers and the International Technical Advisor for Artisan Bakery.Development of promotional material, brochures, pictures and packaging of the assortment.Your profileYou hold a Master degree in Economics, Business Administration, Marketing or related field and you have at least 3 years of experience in a similar international matrix role in foodYou have experience in B2B Product Management (marketing) and / or New Product Development KnowledgeYou are passionate about food and you have a high affinity with bakery productsData-driven, you bring optimizations based on fact-based analysisStrong business acumen, knows how to prioritize and focus for impactSolid Project Management skills, as a good eye for detailsEmbraces change in pursuit of continuous growth for the organization, acts as a catalyst for strategic project accelerationExcellent Communication, presentation and convincing skills, is a great stakeholder manager, in English, other languages are a plusGreat team player, and strong networkers enjoy cross-functional way-of-working, and brings people together behind a visionYou are willing to travel within Europe (short trips) and working from HQ in Gent. The offerWe value you as a person: Our client values each one of our associates and recognize their unique contributions to team successes.We care for your future: We believe in the power of our associates and the value of their actions and support their professional journey by offering internal mobility and promotional opportunities. We embrace individual ambitions and entrust our associates to take ownership.You will join our big little family: our associates are the beating heart of our company, they bring the flavour to our organization. We cherish each member and prioritize their well-being.We make products for you to love: We are a team of passionate food enthusiasts. Easy to reach: Our HQ is located close to a bus stop and highway exits. Want to come by bike? Lease a bike within the company!