Description
The Sr Marketing Specialist (m/f/d) - Demand Generation, is responsible for developing, executing, and measuring all lead generation campaigns to drive qualified leads into the pipeline. This role is involved in every step of the customer engagement cycle from ideation to implementation and analysis and will work with the Marketing and Sales team to build compelling campaigns that drive results. Works individually or with a team to lead demand generation strategies and initiatives through multiple channels and is expected to monitor, analyze, test and continually refine all components of campaign lifecycles as well as nurture target audiences, showcasing thought leadership and building brand loyalty with clients and prospective clients.
Responsibilities
1. Develop strategy and executes Marketing campaigns in a mix of channels to drive MQLs and in the end revenue
2. Defines and executes campaign strategy for the segment’s portfolio of products including email, paid advertising, media, sales materials and promotions and trade shows while maximizing ROI
3. Conducts sub-segmentation analysis around persona needs and buying preferences
4. Identify new email marketing strategies to ensure that the most effective offers, copy, platforms, and creative are incorporated into campaigns and deliver a compelling message
5. Provides direction to Content Marketing Manager(s) for the development of press releases, case studies, testimonials, insights, etc to increase market awareness
6. Collaborates with the Events Specialist to select and prioritize relevant trade shows for the segments and provides strategic directions to sales
7. Works closely with Product Management to establish the segment marketing plan, revenue forecasting, campaign priorities and relevant pricing strategies and tactics. Advocates specific product and segment marketing plan and revenue forecasting channel strategies and tactics
8. Develops marketing plans informed by a deep understanding of assigned market segment and actively monitors, communicates, acts upon changes relevant to customer and competition
Qualifications:
9. Bachelor’s Degree in Marketing, related field, OR equivalent
10. 4+ year of business experience
11. Competence with marketing to processionals in a B2B environment; specific exposure to tax, accounting or legal a definite asset
12. Experience with: Pardot, Salesforce, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook..)
Additional Qualifications:
13. Demonstrated ability to identify, recommend and position products to optimize revenue potential
14. Strong interpersonal skills; demonstrated ability to work collaboratively with a wide range of individuals at all levels of the organization
15. Ability to work independently and in a team environment in a positive and supportive manner
16. Strong analytical, problem solving and decision-making skills
17. Ability to manage multiple projects simultaneously and achieve goals without conflict
18. Creative, flexible, and inquisitive with strong initiative and self-motivation
19. Excellent follow through, attention to details and time management skills
Apply
If you are a motivated individual with a passion for driving business growth, we would love to hear from you. Simply by clicking on the apply button!
Contact
Anna Faucett
Senior Recruiter
Telefon: +49 2233 3760-7985