Job Description Summary
We are seeking a strategic and customer-centric Growth & Field Marketing Manager to lead innovative marketing initiatives across the EMEA region. This role is pivotal in driving sustainable demand, revenue growth, and customer retention by optimizing the entire customer lifecycle.
You will collaborate closely with business managers, the EMEA omnichannel team, local product managers, GCS teams, and customers to develop market-driven strategies that fuel growth and elevate customer satisfaction.
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Why Join Us?
A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
Become a maker of possible with us
Growth & Field Marketing Manager – EMEA Pharmacy Automation Retail
Key Responsibilities
Market Expansion & Strategy Development Conduct in-depth market research to identify new opportunities, craft growth strategies, and execute targeted tactics across diverse segments.
Customer-Centric Innovation Gather and analyze direct customer feedback to refine marketing approaches, tools, and engagement models.
Digital & AI-Driven Transformation Champion scalable digital and AI-powered initiatives to elevate the commercial and marketing organization's performance.
Performance Optimization Define and track relevant KPIs, ensuring continuous improvement of funnel management in close collaboration with sales and marketing teams.
Customer Advocacy & Retention Design and implement ambassador programs and retention strategies that strengthen long-term customer relationships.
Enablement & Training Develop impactful materials and training programs to empower the commercial organization.
Team Leadership Lead a team of 5, including 1 direct report and 4 indirect reports, fostering a culture of innovation, accountability, and growth.
Qualifications
Bachelor's or Master's degree in Business Administration, Marketing, Economics, or a related field.
7+ years of progressive marketing experience, ideally within retail, technology, luxury, or ecommerce sectors.
Proven strategic mindset with strong cross-functional collaboration and networking skills.
Experience working in complex matrix organizations.
Fluent in English and German.
Proficient in CRM systems, PowerBI, Excel, PowerPoint, and marketing automation platforms (e.g., Pardot, HubSpot).
Willingness to travel up to 60% across the EMEA region.
Click on apply if this sounds like you
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
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Required Skills
Optional Skills
Primary Work Location
DEU Frankfurt - Walther-von-Cronberg-Platz
Additional Locations
Work Shift
At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.
Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed.
The salary or hourly rate offered to a successful candidate is determined by their experience, education, and skills, as well as the labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location.
Salary Range Information
€82, €126,125.00 EUR Annual