Digital Copywriter (SEO & GEO)
This role can be based in Utrecht, flexible across Europe
Competitive salary
International team | Hybrid working | Learning & career growth
Dare to dream big at efficy
Within Efficy, the Tribe business unit focuses on SMBs and growing service-based companies looking for an all-in-one CRM platform that connects sales, projects, support, and invoicing. As we continue to scale across Europe, strong organic visibility and high-quality content are essential growth drivers.
To support this next phase, we're looking for a Digital Copywriter (SEO & GEO) who combines excellent writing skills with deep expertise in search optimization.
Your mission is to drive organic growth by producing high-quality, long-form and conversion-oriented content, fully optimised for both traditional search engines and generative AI environments.
You are first and foremost a hands-on digital copywriter, responsible for consistently delivering content at scale. At the same time, you are the SEO & GEO expert within the marketing team. You bring the hard skills, research capabilities, and search know-how needed to ensure content performs.
What's in it for you?
Own organic growth through strategic content at a leading European SaaS company
Combine hands-on writing with deep SEO & GEO expertise and real business impact
Play a clear, visible role in a growing international marketing tea
Work in a flexible, cross-European setup
Career growth opportunities and internal mobility
Modern offices in 11 European locations
Fun team events & continuous learning
Competitive salary with bonus system
Hybrid working policy
What You'll Be Doing
1. Long-Form Content Creation & Optimisation
Create and optimise high-performing long-form content across website pages, landing pages, blogs, lead magnets, and customer cases.
Write conversion-focused content that drives engagement, supports campaigns, and strengthens organic growth.
2. SEO & GEO Expertise and Performance Ownership
Own the full SEO & GEO approach for content, including keyword research, search intent analysis, topic clustering, and content structuring
Apply on-page SEO best practices (headings, internal linking, semantic structure, metadata) and optimise content for AI-driven generative search visibility
Manage technical SEO aspects such as crawlability, indexability, internal linking, structured data, and collaborate with relevant teams where needed.
Support authority-building and backlink strategies, ensuring content is suited for high-quality external references
Track, measure, and optimise content performance using analytics and search insights, continuously improving rankings, traffic, and engagement.
3. Creative Copy & Value Proposition Translation
Translate product features and value propositions into clear, compelling, and conversion-oriented copy, aligned with ICPs, audiences, and buyer journey stages.
Propose content ideas proactively, identify opportunities, and turn complex product concepts into engaging, actionable stories.
Balance creativity with results, ensuring content drives relevance, engagement, and measurable business outcomes.
Who You Are
Proven experience as a Digital Copywriter with strong SEO expertise, ideally in B2B SaaS or tech-driven environments.
Hands-on experience producing high-quality, long-form content that performs in search and drives conversions.
Hands-on experience with keyword research, search intent analysis, and on-page optimisation
Solid understanding of technical SEO fundamentals and how they impact content performance
Familiarity with or strong interest in GEO (Generative Engine Optimization) and AI-driven search behavior
Comfortable owning SEO & GEO strategy independently within a team.
Creative, proactive mindset combined with a data-driven approach
Fluent in English; additional European languages are a plus
Ready to make an impact?
Ready to succeed and make an impact with us? Apply today – we can't wait to meet you
efficy is a people-first employer, committed to providing equal opportunities for all candidates. We take pride in the diversity of our team and welcome you—exactly as you are. This includes your gender identity, sexual orientation, religion, ethnicity, age, or disability status.
If you're interested in joining us, we encourage you to apply. We can't wait to meet you
Disclaimer
efficy does not accept unsolicited assistance from search firms for this employment opportunity. Please refrain from making phone calls or sending emails.
All résumés submitted by search firms to any efficy employee via email, the internet, or any other method without a valid written search agreement in place for this position will be considered the sole property of efficy. No fees will be paid if a candidate is hired as a result of an unsolicited referral or through other means.