Regular
Exempt
GENERAL DESCRIPTION:
Responsible for implementing, and managing marketing strategies along with advertising and communication campaigns and working closely with other departments such as sales, clinical, and product development.
ESSENTIAL FUNCTIONS:
Conduct market research and analysis to evaluate trends, brand awareness, and competition, developing efficient and intuitive marketing strategies.
Organize and oversee advertising/communication campaigns (offline and online) exhibitions and promotional events.
Designs and provides marketing briefs to the advertising agency for developing campaigns.
Envision marketing ideas/strategies through engaging graphics, illustrations, and layout. Ensures that all designs are in sync with the company brand guidelines.
Develop one (1) year project plans with executions and campaigns.
Plans and monitors media and content calendars.
Prepares reports on campaign executions and results as requested.
Primary contact with internal departments to support marketing initiatives (regulatory and nonregulatory).
Maintain daily contact with the advertising agencies, including attending weekly meetings with the advertising agencies, and the team, and following up with both agencies on all matters related to the requested parts and materials.
Ensure marketing and regulatory materials are being distributed to the target audience.
Manages and supervises specific projects to reach objectives in a pre-established time.
Participates in the work plan jointly with the Product Development Department to integrate work related to materials development, product strategies, and product launches, among others.
Must comply fully and consistently with all company policies and procedures, with local and federal laws as well as with the regulations applicable to our Industry, to maintain appropriate business and employment practices.
May carry out other duties and responsibilities as assigned, according to the requirements of education and experience contained in this document.
MINIMUM QUALIFICATIONS:
Education and Experience: Bachelor's degree, preferably in Marketing, Advertising, or Business Administration. At least two (2) years of experience performing similar functions. Experience in events related to marketing, public relations, and communications or related areas.
"Proven experience may be replaced by previously established requirements."
Certifications / Licenses: N/A
Other: N/A
Languages:
Spanish – Intermediate (comprehensive, writing and verbal)
English – Intermediate (comprehensive, writing and verbal)
"MCS Healthcare Holdings, LLC. (MCS) is an Equal Employment Opportunity Employer and take Affirmative Action to recruit Protected Veterans and Individuals with Disabilities. MCS is a participating E-Verify employer."
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