Key franchise operations leader for assigned country; develops short and long range objectives consistent with organization guidelines; manages the overall P&L; drives the Company's strategic vision; recommends plans and budgets; develops relationships with key constituencies incl. bottlers, government etc.; contributes to the creation of a marketing strategy to maximize business opportunities; implements effective marketing programs aligned to demographics, consumption drivers etc. Manages within a nominated sub-function or related sub-functions; typically a highly experienced manager who is accountable for budget and policy recommendations and medium-term planning; decisions tend to be more tactical and operational at the country level.
The core job responsibility is to:
* Play a leadership role within the Benelux leadership team of Coca-Cola.
* Bring the voice of the consumer to all commercial conversations.
* Manage customer relationships where appropriate.
* Drive system alignment.
Reports to Benelux Country Director & works closely with:
* Benelux Brand Management teams;
* Western Europe Commercial team;
* Public Affairs & Communications department;
* Externally - the local Coca-Cola customers;
* Externally - Coca-Cola European Partners leadership team & Commercial teams
Main responsibilities are to:
* Drive Occasion & Brand activation strategies in the marketplace (owning the Opportunity & Brand on our OBPPC architecture).
* Partner with Western Europe Central Commercial function to develop plans which can be executed in market to drive growth.
* Bring the consumer to all commercial conversations with our system partners, CCEP including equipment, portfolio prioritization, channel & customer work.
* Specifically champion the expansion of our portfolio into new segments, ensuring that appropriate resources & focus is attached to initiatives with longer or more uncertain paybacks.
* Lead KO interactions with customers.
* Represent the brands at customer events (eg KO lab sessions).
* McDonalds + other Global foodservice accounts as necessary.
* Lead efforts to build further system alignment in Benelux through effective creation and leadership of system routines.
* Lead Portfolio Expansion strategies as part of the local growth stories, including an end-to-end view on system capabilities.
Key skills & experience required:
* Level of experience & maturity to influence the system at a senior level.
* Minimum 12 years of cross system experience or have experience in working in a non-franchise, integrated manufacturer (preferably in FMCG industry).
* In addition, a background involving time in sales and marketing would be a distinct advantage.
* Significant commercial background, ideally in both home and cold channels, with a strong understanding of modern trade.
* Good understanding of brands and brand drivers to be able to translate this into excellent commercial plans.
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