We’re hiring: Social Lead / Social Media & Community ManagerEarned Media Productions (EMP) is looking for someone who can turn podcasts into growth engines — and build engaged communities around them.This role sits at the intersection of content distribution, social strategy, and audience engagement.What you’ll do:
- Own daily posting across TikTok, IG Reels, YouTube Shorts, X, and more
- Turn podcast episodes into high-performing short-form content
- Decide what clips get posted, when, and where
- Manage comments, DMs, and community engagement across platforms
- Help shape the voice and presence of brands online
- Analyze performance and double down on what worksKey Responsibilities1. Content Distribution & PostingOwn daily posting across all social platforms (TikTok, IG Reels, YouTube Shorts, X, etc.)Manage scheduling, captions, hashtags, and formatting per platformEnsure consistent, high-volume output of podcast clips2. Podcast Clip StrategyTurn long-form podcast episodes into a structured content distribution planDecide what clips get posted, when, and whereCollaborate with editors to guide clip selection and packaging (hooks, titles, formats)3. Growth & OptimizationAnalyze performance data to identify winning formats, topics, and hooksContinuously iterate on posting strategy to increase:ViewsEngagementFollower growthA/B test captions, formats, and posting times4. Platform ExpertiseStay on top of trends, algorithm changes, and best practices across platformsAdapt content strategy accordingly (e.G., TikTok vs. Reels vs. Shorts nuances)5. Systems & OrganizationBuild and manage a content calendar + distribution systemTrack posted content and performance metricsEnsure no content bottlenecks between editing → posting → reporting6. CollaborationWork closely with:Editors (to refine clips)Creators/clients (to align on voice and goals)Leadership (to align on growth strategy)What we’re looking for:
- Experience growing social accounts (especially short-form video)
- Strong understanding of TikTok / Reels / Shorts
- Someone who actually gets internet culture + audience behavior
- Ability to manage both content output + community interactionMust-Haves2–4+ years managing social media accounts (preferably podcast or creator-led content)Proven experience growing accounts through short-form videoDeep understanding of TikTok, Instagram Reels, and YouTube ShortsStrong instincts for what makes content go viralExperience managing high-volume posting (multiple posts/day)Fluent in English - Speaking and Writing. Nice-to-HavesExperience working with podcasts or long-form contentBackground in content editing or scriptingFamiliarity with tools like:Asana/ SlackSocial schedulers (Later, Hootsuite, etc.)Analytics toolsExperience managing multiple brands or clientsBonus:
- Experience with podcasts or creator-led brands
- Background in content editing or scripting
- Experience building or managing online communitiesThis is a high-impact role with real ownership across content, distribution, and community.