About us
Bambaw is a sustainable consumer goods company building multiple brands across home textiles, personal care, oral care, and everyday essentials. Our products are sold across Europe, the USA, and Canada through Amazon, our own e-commerce channels, and wholesale.
We're growing fast, but our marketing organization hasn't kept pace. We're looking for a
Marketing Strategy Consultant to design and implement a clear marketing operating model so our Brand, Growth, and Studio teams can work together effectively.
The Challenge
Today, our marketing is mostly brand-led. We have strong storytelling, product education, and content creation. What's missing is the structure to turn that into scalable growth. There is no clear separation between Brand and Growth. Launch execution is inconsistent. Channel support for Amazon, DTC, and Wholesale depends too much on the founders.
We need someone who can step in, diagnose the gaps, design the right operating model, and help the team adopt it.
What You'll Do
1. Audit the current marketing organization
* Map how Brand, Growth, and Studio currently operate.
* Identify where handoffs break down, capabilities are missing, and founder dependency is too high.
2. Design the marketing operating model
* Define clear roles: Brand owns strategy and storytelling. Growth owns demand creation and channel traction. Studio delivers creative.
* Design how these three functions work together across Amazon, DTC, and Wholesale.
3. Build core marketing processes
* Product launch framework (cross-channel, repeatable).
* Creative briefing system (from Brand to Studio).
* Marketing planning cadence (with clear owners and timelines).
* Performance and demand creation setup (paid social, search, CRO).
4. Define the Brand vs. Growth boundary
* Make it clear who owns what: brand strategy, demand creation, launch orchestration, customer education.
* No overlap, no gaps.
5. Support implementation
* Help the team adopt the new structure through workshops and coaching.
* Align with Product Development (NPI system), Supply Chain, and Channel leads.
6. Recommend future hiring
* Identify which roles to hire first (e.g. Brand Manager, E-commerce Growth Lead).
* Provide role definitions and sequencing so the team can scale after you leave.
Who We're Looking For
We're looking for someone who has done this before. You've built or restructured a marketing team, ideally at a consumer brand or DTC company. You're equally comfortable with brand strategy and growth mechanics. You don't just design frameworks - you implement them.
Must-Have
* 10+ years in marketing with experience in organizational design or marketing leadership.
* Track record of structuring marketing teams with distinct brand and growth functions.
* Experience with multi-channel execution (Amazon, DTC, Wholesale).
* Strong understanding of both brand building and performance/growth marketing.
* Hands-on implementation skills - not just strategy decks.
Nice-to-Have
* Fractional CMO or interim marketing leadership experience.
* Experience in consumer brands, DTC, or e-commerce.
* Familiarity with product launch processes (NPI / stage-gate).
* Workshop facilitation and change management skills.
What We Offer
* A real challenge: build the marketing engine for a fast-growing, multi-brand company.
* Direct collaboration with the founders and leadership team.
* A team that's ready for structure and eager to grow.
* Flexibility on working arrangement (remote, hybrid, or on-site in Brussels).
* A mission-driven company where sustainability isn't a marketing angle - it's the product.