As a Marketing Manager for the US Market, you will play a key role in launching and establishing the brand's presence in the United States. Working closely with European and US teams, you will develop and execute a strategic marketing plan tailored to the region. Your mission is to understand local market dynamics, create compelling brand positioning, and drive growth through innovative marketing initiatives. This role is based in Brussels, with regular travel to the US.
* Conduct in-depth market research to understand consumer behavior, competition, and industry trends in the US.
* Develop a strategic marketing roadmap, ensuring alignment with global brand guidelines while adapting to local market needs.
* Define a strong value proposition and messaging framework to establish the brand in the US.
* Build and manage marketing campaigns across multiple digital, communication, and brand activation channels.
* Collaborate with cross-functional teams to ensure product-market fit, pricing strategy, and seamless customer experience.
* Partner with the digital team to optimize the US customer journey and online presence.
* Provide insights on local talent needs and contribute to building a strong US marketing team.
The successful candidate will have the following qualities:
* Master's degree in Marketing, Business, or a related field.
* Extensive experience in B2B marketing, with a proven track record in the US market.
* Experience launching and scaling brands in the US, with strong knowledge of local consumer insights.
* Analytical mindset with expertise in market research, strategic planning, and budget management.
* Strong project management skills and the ability to drive initiatives from strategy to execution.
* Experience in digital marketing and communication strategies.
* Entrepreneurial, hands-on, and able to thrive in a fast-paced, international environment.
* Fluent in English; other languages are a plus.
* A key role in shaping the US expansion of an innovative and sustainable brand.
* The opportunity to work in a highly entrepreneurial, fast-growing international company.
* A dynamic, creative, and collaborative work environment.
* Competitive salary and benefits package.