Role: Market Research Analyst
Location: 1000 Bruxelles, Belgium
Contract duration: 5 months
Languages: French/Dutch (Native) and English
Job description:
* We are seeking a highly motivated Market Research Analyst to support an important strategic research initiative targeting Polish SMEs.
* You will be responsible for recruiting and managing a research partner to conduct 15 in-depth interviews.
* Your work will directly inform product development, positioning, and market strategies related to credit risk and insurance products.
Task objectives:
Recruit a partner to conduct 15 exhaustive interviews with Polish SMEs to gather first-party data on:
* Credit risk and insurance product education (awareness, sentiment, opportunities).
* Customer Value Proposition (CVP) insights (positioning, targeting, channel strategy).
* Digital product feature design and customer journey optimization.
* Adoption and Pricing threshold validation.
Research Instruments
* A framework to organise captured insights
* Awareness and perceptions of credit/invoice/supplier insurance
* What is their Current credit/invoice/supplier risk management practices
* Understanding and appeal of solution
* Barriers to adoption
* Thresholds for risk acceptance
* Thresholds for spend
* Digital / Assistance Service levels expected
* Broker relationship and role
* Open-ended qualitative questions for deeper insights
Languages:
* Dutch or French - Native or Bilingual proficiency
* English - Full professional