Sales Manager, the Netherlands or Belgium
About the Company
We are helping our client, a pioneering AgTech company, expand their commercial footprint in Europe.
The company is involved in agricultural technology that develops autonomous ground robots specifically designed for greenhouse farming.
Operating under a Hardware-as-a-Service model, they serve leading growers and cooperatives seeking sustainable, data-driven farming solutions.
About the Role
In this role, you will lead direct sales efforts in the Netherlands and Belgium, engaging with growers, cooperatives, and partners to drive adoption of next-generation robotic solutions.
You will be the first full-time local hire in Europe, reporting directly to the Co-Founder and VP of Business Development.
This is a field-based role that requires autonomy, strong relationship-building skills, and a deep understanding of the greenhouse ecosystem.
Responsibilities
· Own and manage the full sales cycle: from prospecting to closing, including demos and field visits.
· Build and maintain strong relationships with commercial growers and horticultural co-ops in the Netherlands and Belgium.
· Engage with strategic leads provided by the company and independently generate new business opportunities.
· Represent the company at trade shows, exhibitions, and industry events in the region.
· Collaborate closely with the global sales, technical, and back-office teams to ensure smooth customer onboarding and satisfaction.
· Support the logistics of on-site robot deployment and provide basic technical guidance when needed.
· Maintain up-to-date records of sales activity and market intelligence.
· Travel across Northwestern Europe and, eventually, North America (approximately 30% to 40% of the time)
Requirements
· MUST: 5+ years of B2B sales experience in greenhouse technology, AgTech, or precision agriculture solutions related to controlled environment agriculture (CEA), automation, robotics, or irrigation/fertigation systems
· MUST: Experience selling to growers, cooperatives, or greenhouse operators
· MUST: Fluent in Dutch and English (spoken and written); French is a plus.
· MUST: Experience with technical or hardware-based solutions (robotics, automation, irrigation, fertigation, etc.).
· Strong network within the Dutch or Belgian greenhouse industry.
· Self-starter mindset with the ability to operate independently in a startup environment.
· Willingness to travel internationally (30% to 40%).
What the Company Offers
The company offers a rare opportunity to be part of a global AgTech innovator at the forefront of greenhouse automation.
You will join a collaborative team working on real-world challenges that impact food production, labor sustainability, and agricultural efficiency.
The company provides a competitive compensation package, opportunities for career growth across Europe and North America, and the chance to represent a revolutionary product suite with proven success in global markets.