General Manager – SEA LIFE Blankenberge
We’re looking for a highly motivated, entrepreneurial and self‑driven General Manager to take the helm of our unique aquarium and seal sanctuary on the Belgian coast. Dive into an extraordinary opportunity to lead Belgium’s most loved marine attractions – SEA LIFE Blankenberge! If you are passionate about creating unforgettable guest experiences, inspiring teams and driving business growth, join us as our next General Manager.
Key Responsibilities
Guest‑Centric Leadership
* Champion a culture that puts guests at the heart of every decision.
* Use insight and data to shape unforgettable visitor experiences and marketing strategies.
* Act as a proud Brand Ambassador for SEA LIFE and Merlin, internally and externally.
Business Strategy and Growth
* Drive attraction performance through a clear volume and revenue strategy.
* Take ownership of P&L management, ensuring sustainable growth and strong commercial results.
* Deliver on EBITDA, cost control and long‑term planning objectives.
Operational Excellence
* Ensure smooth, efficient and safe daily operations across all departments.
* Lead teams to exceed guest satisfaction targets and deliver operational brilliance.
* Embed strong HR and talent management practices, building a diverse and inclusive culture.
Safety and Wellbeing
* Maintain the highest standards of Health & Safety for guests, staff and animals.
* Promote a proactive culture of wellbeing, openness and responsibility.
Innovation and Partnerships
* Embrace innovation – continuously improving and adapting to changing markets.
* Build and nurture external relationships with local tourism partners, conservation bodies, the North Seal volunteering team, veterinary bodies and community organisations to strengthen local impact.
Qualifications & Experience
* Proven success in a General Manager or Senior Leadership role, ideally within leisure, tourism or visitor attraction industry.
* Strong P&L management experience and a sharp commercial mindset.
* A genuine passion for people leadership, fostering growth and engagement across diverse teams.
* Demonstrated ability to build strategic partnerships and drive business growth.
* Excellent communication, problem‑solving and organisational skills.
* Flexible, energetic and adaptable – thriving in a fast‑paced environment.
* A love for marine life and sustainability – embodying SEA LIFE’s conservation mission.
Preferred Qualifications
* Bachelor’s degree in Business, Management, Marketing or related field (desirable).
* Willingness to work flexible hours, including weekends and public holidays.
* Valid driver’s licence and ability to travel locally and occasionally within Europe.
Benefits
* Company Car or Car Allowance
* Merlin Magic Pass – free tickets to all attractions worldwide for you, your family and friends each year
* Pension Plan
* Private Health Care including hospitalisation
* 25% discount in retail shops and restaurants
* Meal Vouchers
* Eco‑cheques
* Loyalty Schemes
* Annual Bonus Scheme based on individual, attraction and regional results
* Employee Assistance Programme
* Opportunities to grow your career in one of the world’s leading entertainment companies.
Posted Salary Range
EUR €59,181.00 per year
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