Strategy Director – Ogilvy Social.Lab Belgium
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About Ogilvy Social.Lab
Ogilvy Social.Lab (OSL) is a full‑service advertising agency headquartered in Brussels’ WPP Campus. As part of the international Ogilvy network, our operations span four continents with over 15 nationalities on a 130‑strong team. We collaborate with prominent international brands and major public‑sector institutions, delivering modern, effective communications that fuse digital innovation with thoughtful narrative.
Role Overview
We are looking for a seasoned and influential strategic leader with 10+ years of experience to serve as the senior strategic partner on our most significant public‑sector accounts, particularly within the public institutions and EU sector. You will be the strategic anchor, coordinating across multiple WPP agencies to deliver compelling, evidence‑based communication strategies that tackle major societal and policy issues.
Responsibilities
* Lead strategic development and act as the senior strategic consultant and architect for overarching communication plans, focusing on the public sector portfolio.
* Analyse complex policy, societal issues, and stakeholder landscapes to uncover core insights that form the foundation of our communication strategies.
* Translate complexity into clarity: convert policy and data into single‑mindful creative briefs, compelling narrative frameworks, and actionable audience journeys that inspire creative teams.
* Drive cross‑agency leadership: integrate planning and creative functions within partner WPP agencies, acting as the central strategic voice on collaborative pitches and projects.
* Design modern communication ecosystems: determine the role of paid social, digital platforms and traditional media to reach and engage target audiences effectively.
* Champion a culture of measurement and effectiveness, ensuring that strategic and creative work delivers tangible outcomes.
Profile
* 10+ years of experience in a strategic planning role; agency experience is essential.
* Exceptional command of English (written and spoken) is required; proficiency in any other language is a significant asset.
* Proven experience leading integrated, multi‑channel communication campaigns for institutional or public‑sector clients within an agency environment.
* Proven ability to influence, convince and make a tangible impact within a highly matrixed environment.
* Exceptional analytical skills with the ability to distil complex policy documents, research and societal trends into clear, actionable insights.
* A keen understanding of societal issues and political landscapes, particularly within Europe.
* Comfortable working as a highly autonomous senior leader while collaborating effectively with diverse teams across multiple agencies.
* Strong cultural insight: ability to connect high‑level policy with the real‑world culture and conversations of the people we need to reach.
Offered Benefits
* A full‑time opportunity to take on a senior, impactful leadership role in a trend‑setting advertising agency.
* The chance to shape large‑scale communication campaigns that address major societal issues, working on high‑profile public sector accounts.
* A key position within the WPP Campus, the greenest building in Brussels, working alongside a diverse and people‑focused team.
* An attractive package, a strong flexibility plan, and continuous training opportunities.
* A transparent and ethical work environment where words and promises produce actions.
* Continuous opportunities to grow while delivering strong work that creates real impact.
Senior Level
* Mid‑Senior level
Employment Type
* Full‑time
Job Function
* Business Development and Sales
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