Experiences in B2B sales with wholesalers? Experiences in operational marketing? Experiences in People Management? Strong interest or background in the agricultural sector? Bilingual in French & Dutch? This position is for you !!
Learn more about the general tasks related to this opportunity below, as well as required skills.
Our client is a Belgian family-owned company with over
100 years of experience i n the distribution of premium technical equipment for the agricultural sector, the green/landscaping sector, and material handling. It employees +100person, generates +150M€ of annual turnover and aims to strengthen its market position by focusing on
leading-edge technology, strong partnerships with dealers, and
efficient services
in sales, marketing, after‑sales, and financing.
As a successful
Sales & Marketing Manager - Agricultural Machinery - FR/DU, you will have the following responsibilities:
Lead the
commercial strategy : annual sales plan, margins, product mix
Animate and guide the
sales & marketing team
(define priorities, coordinate & coach the team on the field) - you will be responsible of 3 areas sales manager, 3 product managers & 2 persons in the back office
Manage
pricing strategy
and negotiate with key accounts & dealer networks
Develop business via
demo machines, rental, and used equipment
Be responsible of the company brand by owning all
marketing & communication
activities & ensuring their consistency: marketing materials, digital channels, campaigns, ...
Handle the implementation of a
new CRM system
Strengthen communication with the
dealer network : newsletters, events, information sessions
Oversee
events & trade fairs : stand concept, logistics, demos, post‑event analysis
Act as main link between
manufacturer & internal teams ; track KPIs, market trends, bonuses
As a successful
Sales & Marketing Manager - Agricultural Machinery - FR/DU, you will have the following profile:
+5 years experiences as B2B sales leader
with strong commercial development skills & ability to negotiate with wholesalers
Experiences with l ong selling cycle & technical products
(agriculture, machinery, industry)
Previous experience in
people management
or team coaching
Background or strong affinity with the agriculture sector is a plus
Solid experience in
operational marketing
Comfortable in managing
projects
(CRM, reporting, process optimization)
Strategical mindset coupled with the willingness to remain operational & available for the teams
Personal traits: entrepreneurial mindset, structured, responsible, clear communicator, low ego.
Languages:
Fluent in French, Dutch & English
As a successful
Sales & Marketing Manager - Agricultural Machinery - FR/DU ,, you will have:
A
key, high‑impact role
shaping the company's commercial & marketing evolution.
Autonomy, trust, and a clear strategic framework.
A competitive package incl. xphnsxz
bonus, company car (or mobility budget), net allowance, extended insurance, cafeteria plan, meal vouchers .
[
A chance to
build something long‑lasting
within a growing, value‑driven family business.
Newsletter, Pricing Strategy, Logistics, Area Sales, KPI, Communication, Market Trends, Entrepreneurship, Team Leadership, Machinery, Team Coaching, Sales Planning, Sales, Campaign, Digital Channels, Skills Development, Back Office, Sales & Marketing, Agriculture, Agriculture, Coordination, Key Account, Team Coaching, Project Management, VOS, Networks, Rental, Commercial Strategy, CRM systems, Networks, Process Development, Annual Revenue, Trade fairs, Technical Product, Reporting, Negotiation, Marketing Material, Equipment Operation, Post Event Analysis, B2B Sales, People Management, Implementation