What you'll bring to the team
Dive into an extraordinary opportunity to lead Belgium's most loved marine attractions - SEA LIFE Blankenberge. We're looking for a highly motivated, entrepreneurial, and self-driven General Manager to take the helm of our unique aquarium and seal sanctuary on the Belgian coast. Step into a world of shimmering scales, fascinating marine life, and meaningful conservation stories—where no two days are ever the same. Are you passionate about creating unforgettable guest experiences, inspiring teams, and driving business growth? If so, Merlin Entertainments invites you to join us as our next General Manager at SEA LIFE Blankenberge! Here, you won't just manage an attraction—you'll lead a team that brings fascination to life for every guest who walks through our doors.
Key Responsibilities
Guest‑Centric Leadership
* Champion a culture that puts guests at the heart of every decision.
* Use insight and data to shape unforgettable visitor experiences and marketing strategies.
* Act as a proud Brand Ambassador for SEA LIFE and Merlin, internally and externally.
Business Strategy and Growth
* Drive attraction performance through a clear volume and revenue strategy.
* Take ownership of P&L management, ensuring sustainable growth and strong commercial results.
* Deliver on EBITDA, cost control, and long‑term planning objectives.
Operational Excellence
* Ensure smooth, efficient, and safe daily operations across all departments.
* Lead teams to exceed guest satisfaction targets and deliver operational brilliance.
* Embed strong HR and talent management practices, building a diverse and inclusive culture.
Safety and Well‑Being
* Maintain the highest standards of Health & Safety for guests, staff, and animals.
* Promote a proactive culture of wellbeing, openness, and responsibility.
Innovation and Partnerships
* Embrace innovation – continuously improving and adapting to changing markets.
* Build and nurture external relationships with local tourism partners, conservation bodies, the North Seal volunteering team, veterinary body and community organisations to strengthen SEA LIFE Blankenberge's local impact.
Qualifications & Experience
* Proven success in a General Manager or Senior Leadership role, ideally within the leisure, tourism, or visitor attraction industry.
* Strong P&L management experience and a sharp commercial mindset.
* A genuine passion for people leadership, fostering growth and engagement across diverse teams.
* Demonstrated ability to build strategic partnerships and drive business growth.
* Excellent communication, problem‑solving, and organisational skills.
* Flexible, energetic, and adaptable – thriving in a fast‑paced environment.
* A love for marine life and sustainability – embodying SEA LIFE's conservation mission.
Preferred Qualifications
* Bachelor's degree in Business, Management, Marketing, or related field (desirable).
* Willingness to work flexible hours, including weekends and public holidays.
* Valid driver's licence and ability to travel locally and occasionally within Europe.
Benefits
At Merlin Entertainments, we deliver magical memories and meaningful experiences to millions of guests around the world. As General Manager at SEA LIFE Blankenberge, you'll lead a passionate team that inspires guests to love the ocean—and take action to protect it. You'll have the autonomy to shape strategy, drive performance, and make a real impact—both locally and within the wider Merlin family. Along with a competitive salary, you'll enjoy:
* Company Car or Car Allowance
* A Merlin Magic Pass – giving you free tickets to all our attractions worldwide for you, your family, and friends every year
* Pension Plan
* Private Health Care including hospitalization
* 25% discount in our retail shops and restaurants
* Meal Vouchers
* Eco‑cheques
* Loyalty Schemes
* Annual Bonus Scheme based on individual, attraction and regional results
* Employee Assistance Programme
* Opportunities to grow your career in one of the world's leading entertainment companies.
Posted Salary Range
From EUR €59,181.00/Yr.
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