The story of Les Tartes de Françoise began in 1994 in a small Brussels kitchen, driven by Françoise’s passion for authentic, natural and indulgent products. What started as an artisanal adventure has grown into a nationally recognised brand — and the journey is far from over.
Today, we are a leading Belgian player in premium artisanal pastry, with a strong retail footprint across the country. Our commitment to quality, innovation and customer experience has built a brand that is both loved by our clients and powered by dedicated teams. As we enter a new phase of growth and transformation, we are looking for leaders who want to help shape the next chapter of our story.
Scope
The HR Director for Les Tartes de Françoise will be a key member of the executive team, reporting directly to the CEO and working closely with the rest of the leadership team.
Design and implement a clear HR vision, aligned with our growth strategy and transformation journey
Act as a strategic partner to the CEO and executive team on all people and organisational topics
Lead change and transformation initiatives from a people perspective
2.Talent, Performance & Culture
Build and execute a forward-looking retention and recruitment strategy for our retail network and head office (incl. interim workers, students and flexis), and directly recruit candidates
Embed a strong talent development and performance management framework (evaluation, succession, leadership development, training roadmap)
Strengthen a culture rooted in care, customer focus, ownership, and entrepreneurial spirit
3.HR Operations & Governance
Lead and structure the HR function (team of 2), ensuring operational excellence and scalability
Oversee payroll, personnel administration and full compliance with Belgian social law
Structure a coherent and competitive, cost-optimized compensation & benefits framework that drives performance
Upgrade and simplify our HR systems
4.Social Relations
Lead social relations and represent the company in discussions with employee representatives and unions, together with the CEO
5.HR Performance & KPIs
Define and monitor clear HR KPIs (eNPS, turnover, absenteeism, recruitment, …)
What we are looking for
Proven experience (5+ years) in an HR leadership role – preferably in a growing and transforming environment
Strong expertise in Belgian social law, HR processes and HR tools
Ability to combine strategic vision and hands‑on operational execution
High emotional intelligence and strong interpersonal impact
Clear sense of priorities, structure and execution discipline
Ability to combine care and performance standards
Curiosity and continuous improvement mindset
Fluent in French and Dutch (both essential for the role)
What we offer
A key executive role with direct impact on the company’s future
The opportunity to professionalise the HR function in a transforming SME
A people‑first culture where quality, accountability and collaboration matter
A hybrid work setup with regular presence at our headquarters in Seneffe and frequent visits to our ateliers across Belgium
An environment that combines autonomy, speed, and products you can be proud of
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