International Sales Representative – Premium Hospitality (M/F/X)
International sales, business development, hospitality, premium design, B2B projects, distribution, partners, account management, Western Europe, North America, Central America, luxury, hotel equipment
Your new company
Hays is recruiting a Sales Representative for Western Europe, North & Mid America on behalf of a Belgian manufacturer specialised in premium solutions for the hospitality sector. This scale‑up combines entrepreneurial spirit with high‑quality local production and an international footprint. The company blends craftsmanship and advanced technology, with a strong focus on customer experience, design and durability. Due to its significant growth, the organisation is strengthening its presence in Western Europe, North America and Central America.
Your new role
In this international position, you play a key role in driving commercial growth in Western Europe as well as North and Central America. Your mission covers both the active management of an existing client portfolio and the development of new markets. You work with a high level of autonomy and report directly to the CEO.
Your responsibilities include:
1. Development of existing clients (approx. 50%)
You help grow the company’s existing premium hotel groups, distributors and key partners.
• Maintain regular contact with decision makers to ensure continuity of the portfolio
• Identify immediate opportunities: additional orders, expansion to new product categories, updates of existing ranges, new project needs
• Detect additional hotels within a group that could be equipped
• Perform upselling on new product lines
• Ensure a structured pipeline follow‑up with Internal Sales and internal teams
2. Development of new clients (25%)
You build new business opportunities in premium hospitality (4*+, lifestyle, luxury).
• Prospect international hotel groups, chains and hospitality‑oriented investors
• Identify key stakeholders: group purchasing, technical departments, project managers, design or architecture firms
• Approach mid‑luxury to high‑luxury segments with a value‑driven technical and design‑oriented pitch
• Initiate and qualify large‑scale projects (hotel complexes, resorts, openings, renovations)
• Build long‑term commercial relationships based on trust and quality
3. Development of new distribution channels (25%)
You create and professionalise the partner network in countries where the company is not yet established.
• Identify the best distributors, agents or commercial partners per country
• Evaluate their relevance based on portfolio, local presence and hospitality positioning
• Negotiate commercial agreements, territories, targets, price levels and margins
• Structure collaboration: tools, reporting, processes, responsibilities
• Follow up their activation and performance, adjust strategy when needed
4. Market analysis, positioning and representation
• Gather market insights: design trends, functional expectations, hotel operational constraints
• Provide concrete input for future developments: innovation, finishes, ergonomics, motorisation
• Benchmark the value proposition against international competitors
• Represent the company at international trade fairs (e.g. New York, Las Vegas, Milan, Paris), initiate first contacts and qualify opportunities
5. Training and support for partners
• Present product lines, technical differences and competitive advantages
• Support partners during key meetings or major projects
• Share best practices to sell a premium, technical and customisable product
6. Internal organisation and collaboration
• Two days per week expected at the headquarters (Brussels area)
• Close collaboration with Internal Sales, production, engineering (for customised solutions) and logistics
• Contribute to building a structured commercial framework in a scale‑up environment where not all processes are fully established
Your profile
• Bachelor’s degree in business or management
• Proven experience in international B2B sales with project‑based cycles within hospitality or premium design/equipment
• Fluent English, professional level in Dutch and/or French
• Strategic and hands‑on mindset, proactive approach, autonomy, strong relationship skills in premium environments
• Experience with complex sales cycles and multiple stakeholders
• Ability to structure a market and develop a partner network
The company offers you
• Contract: permanent or freelance possible
• Mobility: approx. 50% travel
• Tools: company car and professional equipment
• Growth potential: expansion of the geographic scope in the medium term
What to do now?
Interested in this role? Apply online now or contact Lyne.Bonaccorso@hays.com for more information.
If this job does not fully match your expectations but you are looking for a new opportunity, feel free to contact us.