Role Summary
Drive the commercialisation of a brand on a national level by developing and implementing the marketing strategy and operational marketing mix and tactics in order to achieve the brand ambition by delivering budgeted or above sales growth. Coach 2 direct reports.
Job Responsibilities
* Advocate for and drive the brand amongst office and field colleagues as well as external customers to ensure the Brand Plan delivers essential short term growth and long term brand success.
* Align the global strategic brand plans with local customer & market insights in order to develop tailored and successful local brand strategy, brand messages and tactical plans.
* Maximise the full use of all commercial/medical channels by developing brand materials (digital/print) and activities through cross-functional collaboration.
* Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market research reports and promotional analysis, customer insights, field insights…) with quantitative feedback available through various data sources and reports.
* Be the product, competitor and market expert of assigned brand.
* Pro-actively adapts the Brand Plan in function of the continuously changing environment to maximise brand potential.
* Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages and marketing actions and how field input was used in material development.
* Drive and align the Cross-functional Brand Team.
* Participate in the training & development for field force and other customer facing roles on brand information.
* Build and maintain a strong network in the field.
* Responsible for budget of assigned brand(s).
* Comply with all external regulations and internal policies.
* Ensure compliance with AZ Policies and Standards with special emphasis on Code of Conduct, Ethical Interaction Policy and Standards, Privacy (Patient Group interactions) and Procurement (engagement of third-parties).
Education, Qualifications and Experience
Essential
* Master's Degree in Scientific Field with high affinity with business and marketing or Master's Degree in Business Field with high affinity with science
* Languages: Trilingual English, French, Dutch
* Experience managing complex projects
* Proven brand management experience
Desirable
* People coaching experience
* Sales experience
* Understanding of the development and commercialization of pharmaceutical products in Belux
* Understanding of the Belgium and Luxembourg Healthcare environment
* Experience in Insight/Market Research & brand forecasting
* Experience of launching a product