PpAt The Coca Cola Company, we are not just refreshing beverages—we are refreshing careers. Join our Customer Commercial organization and become part of a global system that values innovation, collaboration, and leadership excellence. /p pAs a senior member of the FBN Leadership Team, the Senior Director, Customer Commercial, Belgium plays a critical enterprise role in shaping the commercial strategy, strengthening system alignment, and delivering sustainable growth across all channels and categories. This leader orchestrates the full commercial engine of the Belgium business—including RGMX, Channel Portfolio, AFH/AH development, and commercial operations—ensuring Belgium delivers strong performance outcomes and market execution excellence. /p pWorking closely with the Vice President Benelux, bottler partners, OU stakeholders, and cross-functional teams, the Senior Director drives the end-to-end commercial agenda, helps inform PL choices, and ensures it maintains a winning position with consumers, customers, and across the broader system. /p h3Scope /h3 ul liGeography: Belgium; collaboration with Europe OU and Global functions. /li liSystem: Works closely with bottler senior leadership and cross-functional KO partners. /li liTeam: Leads a high performing team of Directors across RGMX, Channel Portfolio, Operations. /li liPerformance Influence: Significant responsibility for commercial, execution, and value creation KPIs; contributes to country PL through strategic commercial choices. /li /ul h3What You’ll Do for Us /h3 h3Shape and Lead the Commercial Strategy for Belgium /h3 ul liDefine and execute the long term Customer Commercial strategy for BE, ensuring alignment with OU priorities and system needs. /li liTranslate strategy into clear, actionable choices across channels, categories, customers, and portfolio priorities. /li liProvide strategic commercial direction that influences PL outcomes, system economics, and long term category value creation. /li /ul h3Lead a Unified Commercial System with Bottling Partner(s) /h3 ul liBuild and maintain strong, trust-based relationships with bottler senior leadership to drive aligned commercial choices and investment decisions. /li liOrchestrate joint system planning, including annual commercial plans, channel strategies, customer priorities, and execution frameworks. /li liEnsure a single, integrated commercial plan is delivered across the BELGIUM/BENELUX market. /li /ul h3Oversee Integrated RGMX, Channel Portfolio, and Operational Excellence /h3 ul liLead the BE RGMX agenda (pricing, OBPPC, pack strategy, promo architecture, mix management) to unlock transactions, NSR, GM% and household penetration. /li liOversee Channel Portfolio strategy—including Modern Trade, AFH, AH, and emerging channels—to ensure channel propositions are differentiated and anchored in consumer/shopper insights. /li liGuide the commercial operations agenda, strengthening execution routines, PICOS deployment, trade terms excellence, and sales enablement capabilities. /li /ul h3Accelerate AFH AH Commercial Development /h3 ul liLead the commercial strategy for Away From Home (AFH) and At Home (AH), ensuring channel specific interventions, tailored portfolio plans, and strong execution with bottlers. /li liOversee customer development strategies across foodservice, QSR, on premise, travel leisure, institutional, e‑commerce, and retail channels. /li liSupport customer negotiations, joint value creation plans, and scaled customer playbooks. /li /ul h3Drive Execution Excellence Across Belgium /h3 ul liDrive commercial performance management with clear accountability for outcomes across revenue, share, transactions, execution KPIs, and customer metrics. /li liLead robust, action oriented routines that prioritize interventions, close gaps, and accelerate growth. /li liEnsure that field execution is consistent, competitive, and anchored in Belgium specific PICOS standards. /li /ul h3Steward the Brand Portfolio in Market /h3 ul liEnable the translation of global/OU brand strategies into Belgium specific execution plans. /li liGuide innovation, pack price architecture, and portfolio deployment to strengthen brand health and drive consumer recruitment. /li /ul h3Lead and Inspire a High Performing, Multi Disciplined Team /h3 ul liLead, coach, and develop a team of Senior Directors, Directors and Senior Managers across RGMX, Operations, Channel Portfolio. /li liChampion inclusive, collaborative, and networked leadership; foster a culture of speed, empowerment, discipline, and accountability. /li liBuild capability across Belgium commercial community, scaling best practices and replicable plays. /li /ul h3Qualifications Requirements /h3 ul li12+ years of experience in Commercial, Operations, Customer Leadership, RGM, Channel Strategy, or broader CC roles within FMCG or beverage categories. /li liStrong leadership experience managing multi-disciplinary teams including RGM, Channel, Portfolio, Ops, and/or TMD functions. /li liDemonstrated success operating at senior system levels with bottler partnerships, external customers, and multifunctional leadership teams. /li liDeep understanding of commercial levers: OBPPC, pricing, pack architecture, promo ROI, mix management, category leadership, channel development. /li liProven ability to shape strategy and translate it into executional plans that deliver measurable commercial and financial results. /li liStrong influencing, negotiation, and communication skills with the ability to drive alignment across complex systems. /li liHigh analytical and financial acumen with experience using insights, elasticity, and competitive data to guide decisions. /li liExperience in AFH, AH, related commercial models preferred. /li liAbility to thrive in a networked, matrixed environment with high ambiguity and rapid decision cycles. /li /ul h3Travel /h3 pPeriodic travel within Europe and beyond, as needed. /p h3What We Can Do for You /h3 ul liJoin our team and contribute to driving the growth of some of the world’s most iconic innovative brands. /li liImpact at Scale: Lead the full commercial engine of one of Europe’s most strategically important markets. /li liGrowth Learning: Access to global best practices, system networks, and continuous capability building in next gen commercial leadership. /li liEmpowered Culture: Work in an inclusive, agile environment that rewards innovation, collaboration, and performance. /li /ul pLocation(s): Belgium /p pCity/Cities: Brussels /p pTravel Required: 00% - 25% /p pRelocation Provided: Yes /p pJob Posting End Date: April 23, 2026 /p /p #J-18808-Ljbffr