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Chercher

Marketing lead

Malines
Charp BV
De 80 000 € à 100 000 € par an
Publiée le 5 juin
Description de l'offre

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CHARP is an innovative scale-up born from a university research project. We specialise in monitoring solutions for the conservation of art and cultural heritage. With our advanced technology and user-friendly software, we support museums, archives, art galleries, public institutions, and private collectors in optimally preserving and protecting art, history, and collections worldwide.

Today, we are expanding and seeking talented individuals to advance with us. Are you ambitious, enjoy the finer things in life, and want to be part of our story?

* Strategic Marketing Master Plan: Develop a marketing plan that aligns with sales, operations, and product development goals. Execute innovative campaigns and content strategies to engage our global audience.
* 360 Marketing: Lead multichannel marketing efforts including SEO, social media, paid and organic campaigns, PR, email, video, webinars, podcasts, and sales collateral to generate leads and boost brand visibility across digital and offline platforms.
* Partnership & Performance: Work with in-house designers to produce impactful visuals and content that highlight our unique value proposition. Manage external suppliers for ad hoc and ongoing projects. Coordinate marketing activities to ensure alignment with sales, product, and investor relations per the marketing roadmap.
* Process & Systems Development: Track KPIs, analyze data, and refine strategies to maximize conversions and ROI. Implement CRM optimization and automation to enhance sales efficiency and multichannel activities. Document and streamline marketing processes, including buyer personas and messaging frameworks, to enable scalable growth.


Your responsibilities

* Leadership: Partner with cross-functional teams to develop strategies that effectively engage cultural heritage stakeholders. Position CHARP as a thought leader and top solution provider in the heritage sector through strategic brand initiatives.
* Ownership: Oversee marketing activities to ensure they align with sales, product, and investor relations according to the marketing roadmap.
* Inspiration: Provide the broader organization with innovative, efficient, and productive marketing solutions.


Charp means

* Join a solid scale-up where your impact and purpose matter.
* Competitive remuneration aligned with your experience and performance.
* Growth opportunities and additional benefits.
* Inspire your team and implement your innovations


Who you are

* Fluency in French and English is required; Dutch and any other language are a plus.
* Familiarity with CRM, ERP systems, and business administration.
* A minimum of 3 years of experience in B2B marketing, sales, communication, project management preferably in the cultural, technological, or public sector.
* Entrepreneurial, hands-on, and results-driven.
* Excellent networking and communication skills.
* Ability to work independently and thrive in a creative hybrid/remote team environment.
* Knowledge of procurement procedures and public tenders is a strong advantage.


Sounds like a fit?

Join CHARP today or share this with someone you believe fits this description.

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