Job Description
Responsibilities
1. Strategic Sales Planning:
* Develop and implement comprehensive sales strategies tailored to the specific market dynamics in Belgium.
* Identify target markets and customer segments for both corporate (B2B) and individual (B2C) clientele driving groups, transient and Meeting & Events business for WiZiU hotels in Belgium & France.
* Establish annual sales objectives, KPIs, and performance benchmarks for the portfolio.
2. B2B Sales Management:
* Build and nurture relationships with corporate clients, travel agencies, event planners, and other institutional partners.
* Secure corporate accounts, group bookings, and long-term partnerships to ensure steady revenue streams.
* Represent the hotel portfolio at trade shows, corporate events, and industry networking opportunities.
3. B2C Sales Management:
* Oversee direct sales efforts targeting individual travellers (transient), including leisure, bleisure and business guests.
* Collaborate with marketing teams and revenue management to design promotional campaigns that attract new guests and encourage repeat bookings.
* Leverage online platforms and distribution channels to maximize room occupancy and optimize pricing strategies.
Qualifications
4. Global Business Development (Scope: all WiZiU hotels in Belgium and France)
* Expand WiZiU's market reach by driving B2B and B2C business development initiatives across the Benelux, UK, and Scandinavian markets.
* Identify and capitalize on global opportunities (i.e. Accor, Marriott, IHG) by cultivating relationships with international corporate clients, travel agencies, and distribution partners.
* Leverage insights into local market trends and customer preferences to tailor offerings and strategies that maximize revenue.
* Build a robust pipeline of prospects through targeted networking, trade shows, and strategic collaborations.
* Develop and execute campaigns aimed at both institutional and individual travellers, aligning efforts with WiZiU’s overarching commercial goals.
5. Cross-Functional Collaboration:
* Partner with hotel managers, revenue managers, and marketing teams to align sales efforts with operational objectives.
* Provide feedback on market trends and customer needs to guide product development and service enhancements.
6. Reporting and Analysis:
* Monitor sales performance, analyze data, and report on revenue growth against targets.
* Use insights to refine strategies and seize new business opportunities.
7. Leadership and Team Development:
* Manage and mentor the hotels team, ensuring alignment with organizational goals.
* Foster a culture of collaboration, innovation, digital and results-driven performances.
Additional Information
Profile Requirements
* Proven experience in hospitality sales, managing multi-property portfolios.
* Strong network within the Belgian market, especially in corporate, leisure, M&E segments.
* Exceptional communication, negotiation, and relationship-building skills.
* Analytical mindset with the ability to interpret market data and adjust strategies accordingly.
* Fluent in Dutch, French and English is a strong asset.
Why Join Us?
By joining our team, you’ll play a pivotal role in driving the commercial success of a diverse and dynamic portfolio of hotels in one of Europe’s most vibrant markets. You’ll work with a talented team dedicated to delivering exceptional guest experiences and achieving excellence in the hospitality industry.
Above market Compensation Package including a performance-based bonus, car allowance, group and health insurances, eco-checks, phone, laptop.