Job ID: 12335
Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.
Job Overview:
As the sales lead for the Coleman brand North Region, you will be responsible for retail business strategy and channel management, including distributor development and management. You will ensure the achievement of sales and profit targets, enhance brand image and consumer experience, and drive the healthy development of regional business.
Responsibilities:
1. Achieve sales revenue budget and SGM target in brand-owned store. Well understand consumer needs and behaviors through data analysis and personal observation, ensure best in-store execution, set up reasonable KPIs to store staff, to improve transaction and sales margin.
2. Achieve sales revenue budget and SGM target in distributor brand store in retail channel.
3.
* Develop qualified brand store coverage base with professional and authorized distributors.
* Maintain good management with distributors via conducting annal business plan, regular business review, to ensure the commercial target achievement and best in-store execution
* Manage brand store execution in align with brand guidance, in terms of store staff's behavior / assortment & display / pricing & promotion.
* Have good communication with Landlords for daily store operation, ensure brand store take full advantage of channel resources.
* Develop store staff's capability and competencies through training.
* Work closely with Marketing team in various marketing programs including new product launch, in-store activities, sales incentive program, consumer promotions, livestreams and CRM etc. To have the yearly AP / CF plan with best ROI through review and track.
* Update local market and competitor information, provide constructive suggestions to headquarters.
* Work closely with Planning and Supply team to streamline the forecast process
* Work with Customer Service team to provide good after-sales service.
Qualifications:
* Bachelor's degree required
* 5+ years of solid experience in well-known premium lifestyle consumer goods / outdoor or sportswear of global brands.
* Strong Flagship store management, good knowledge and skills in distributor mode management.
* Sales Management Functional knowledge
*
o Flagship store management
o Distributor selection / management
o Rich experience in managing brand stores, especially flagship brand store performance, store will be 100~200 square meters.
o Good understanding for social media / livestream to improve store traffic and transactions.
o Strong motivation and influential ability to achieve commercial target.
o Sound analytical skills and acute attention to details
o Self-starter and able to work independently
o Ability and desire to multi-task
o Fluent written English
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.