Decathlon Belgium is looking for an Acquisition & Traffic Team Leader to drive traffic acquisition strategy and team.
Leadership and Team Management
* Lead, mentor, and motivate a team of digital marketing experts specializing in SEO, SEA, Display, Social Paid, Affiliation and Direct Marketing.
* Provide clear direction and set objectives for the team to ensure alignment with overall business goals.
* Oversee performance, coaching, and professional development of team members.
* Foster a collaborative and high-performance team culture.
Traffic and Channel Strategy
* Develop and execute strategies to drive high-quality traffic to the website and other digital properties across various channels (SEO, SEA, Display, Social Paid, Affiliation, Direct Marketing).
* Optimize and scale traffic acquisition efforts, ensuring a focus on quality, efficiency, and performance.
* Collaborate with cross-functional teams (Content, Design, Development, etc.) to ensure successful campaign execution and traffic growth.
Performance Analysis and Reporting
* Analyze key performance indicators (KPIs) and track the effectiveness of all traffic channels.
* Provide insights and recommendations for improving traffic acquisition and conversion.
* Lead the team in optimizing campaigns based on performance data, A/B testing, and industry best practices.
Budget Management
* Manage and allocate budgets across various channels, ensuring optimal spending and ROI.
* Work closely with the finance team to ensure that the traffic and marketing budget is aligned with overall business objectives.
Stakeholder Collaboration
* Communicate regularly with senior leadership to report on traffic growth, performance, and strategy.
* Collaborate with other teams (Digital, Sports, Circularity etc.) to align on objectives and ensure smooth execution of campaigns.
Innovation and Trend Analysis
* Stay up-to-date with the latest industry trends, digital marketing best practices, and emerging technologies.
* Introduce new tools, tactics, and platforms that can drive traffic and improve overall performance.
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