About the Job
THoM Talent Search is part of The House of Marketing and specializes in recruiting permanent marketing professionals. Please note: this position is with a client of THoM Talent Search, not with The House of Marketing itself.
Mission of the Role
As a CRO Expert, you are the driving force behind our digital sales and customer growth acceleration. You transform data into action, experiments into breakthroughs, and friction into seamless experiences. In a fast‑moving digital landscape, you orchestrate meaningful improvements across the sales funnels — from the very first click to the final sale – to push up conversion rates.
Your Responsibilities as CRO Expert
Conversion & Experimentation
* Build and own a bold CRO roadmap that pushes boundaries and challenges assumptions – across digital onboarding & account opening, financing, and payment solutions.
* Run high‑impact A/B and multivariate tests using Adobe Target.
* Spot funnel drop‑offs instantly and turn insights into tangible conversion wins.
* Translate results into crisp, actionable recommendations that inspire squads to move fast.
Funnel Optimization & Analytics
* Dive deep into Adobe Analytics to decode user behaviour and uncover growth opportunities.
* Track the full funnel — from click to sale — and steer optimizations where they matter most.
* Own CRO KPIs and tell the story behind the numbers: conversion rate, start rate, drop‑offs, CPA and beyond.
Content, UX & SEO Enhancements
* Hunt down friction and elevate every step of the customer journey.
* Boost landing‑page and sales‑flow performance through sharp UX, smart content and SEO‑savvy improvements.
* Spot new capabilities and innovations that push our digital sales engine forward.
Collaboration & Best Practice Sharing
* Partner daily with Sales colleagues, Marketeers, Content and UX experts and the Product teams who share your ambition to grow.
* Turn CRO best practices into team standards and raise the bar across the organisation.
* Experiment with new audiences, traffic drivers and creatives to fuel acquisition efficiency.
What's in it for You?
* A role with real impact in a rapidly evolving digital ecosystem.
* Challenging work and endless opportunities to grow.
* A dynamic, informal culture supported by passionate colleagues.
* An agile environment where ideas matter more than hierarchy.
* A flexible and empowering hybrid work model.
The Ideal CRO Expert
* You are a creative, data‑driven optimizer who thrives on experimentation and continuous learning.
* You challenge the status quo and bring fresh energy to every digital journey.
* You have 5+ years of experience in CRO, digital marketing, analytics or e‑commerce.
* You have expertise in Adobe Analytics, Adobe Target and structured experimentation.
* You havea strong grasp of UX, digital behaviour and SEO fundamentals.
* You have collaborative mindset and ease working in an agile, international environment.
* A B2B expertise / background is preferred, but not a must.
* You hold a Master's degree or equivalent experience.
* You are fluent in English, and Dutch or French.
About the Client
Our client is a global financial institution with a strong European foundation, employing more than 60,000 professionals and serving tens of millions of individual and business clients across nearly 40 countries. In this role, you will work within a digital B2B sales team focused on driving growth for self-employed professionals and micro-enterprises in Belgium. This fast-growing segment places a strong emphasis on start-ups and entrepreneurs, recognised as a key driver of economic resilience and future innovation.
Department
Permanent jobs at our clients
Locations
Belgium
Remote status
Hybrid
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About The House of Marketing
At The House of Marketing, we help our clients to unlock potential and change the game towards profitable, sustainable growth through strategic marketing consulting, interim management and Talent Search. Our consultants unlock business opportunities through marketing and tackle every challenge from vision to strategy to the last implementation mile. Working at THoM, means collaborating with a connected hub of passionate, complementary marketers with an entrepreneurial spirit and future-proof vision on marketing.
At THoM Talent Search, we are marketers who recruit top professionals for fixed positions at our clients, understanding both the skills and mindset needed for success.